Marketing Campaign Lead – Verticals
CDW
Marketing Campaign Lead – Core & Peripherals
CDW
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $68,000 - $97,200 per year
Job Level
Senior
About the role
- Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
- Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
- Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
- Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
- Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
- Own campaign reporting and stakeholder communication, including performance recaps and insights.
- Support the integration of campaigns into ABM and sales enablement programs when applicable.
- Manage budgets, vendor relationships, and internal resources related to campaign delivery.
Requirements
- Bachelor's degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- Proven success managing integrated marketing campaigns that drive measurable outcomes.
- Strong project management and organizational skills; comfortable juggling multiple priorities.
- Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
- Excellent written and verbal communication skills; ability to simplify complex topics.
- Data-driven mindset with the ability to translate metrics into actionable insights.
- Collaborative and flexible team player who thrives in a fast-paced environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingcampaign managementdata analysisperformance metricsbudget managementproject managementcampaign optimizationstakeholder communicationintegrated marketing campaignsB2B marketing
Soft skills
organizational skillscommunication skillscollaborationflexibilitydata-driven mindsetability to simplify complex topicstime managementprioritizationteam playeradaptability
