Lead the design and execution of multi-channel marketing strategies that deliver measurable enrollment growth across programs and support the student acquisition funnel from initial inquiry through enrollment.
Build and maintain robust analytics frameworks that illuminate the student journey from awareness to enrollment.
Use data modeling, segmentation, and attribution analysis to guide campaign strategy and resource allocation.
Oversee marketing managers designing/buying targeted media investment beyond core digital channels.
Manage and optimize automated marketing workflows that nurture leads throughout the decision cycle.
Act as the senior marketing liaison across campus or partner institutions.
Deliver clear, actionable reporting to internal and external stakeholders on campaign performance.
Lead and develop a high-performing marketing team, providing clear goals, coaching, feedback, and growth opportunities.

Requirements

Bachelor's degree in Marketing, Analytics, Communications, or related field
7–10+ years of progressive marketing leadership, ideally within higher education, OPMs, or other enrollment-driven organizations
Proven success designing data-driven acquisition strategies and improving marketing ROI
Expertise in CRM, marketing automation, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Power BI, Tableau, Marketing Cloud)
Strong analytical acumen, strategic judgment, and ability to translate insights into marketing actions
Excellent stakeholder management and communication skills; comfortable presenting to senior academic and business leaders
Demonstrated success leading and developing teams, including setting direction, providing coaching, and building new capabilities in a growing organization
Experience contributing to organizational or business-unit strategy as part of a leadership team, ideally in a high-growth, data-driven environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data modelingsegmentationattribution analysismarketing strategycampaign performancemarketing ROIlead nurturinganalytics frameworksmulti-channel marketingdata-driven acquisition strategies

Soft Skills

analytical acumenstrategic judgmentstakeholder managementcommunication skillsteam leadershipcoachinggoal settingfeedback provisiongrowth opportunitiespresentation skills