OU Education Services

Chief Marketing Officer

• Lead the design and execution of multi-channel marketing strategies that deliver measurable enrollment growth across programs and support the student acquisition funnel from initial inquiry through enrollment.
• Build and maintain robust analytics frameworks that illuminate the student journey from awareness to enrollment.
• Use data modeling, segmentation, and attribution analysis to guide campaign strategy and resource allocation.
• Oversee marketing managers designing/buying targeted media investment beyond core digital channels.
• Manage and optimize automated marketing workflows that nurture leads throughout the decision cycle.
• Act as the senior marketing liaison across campus or partner institutions.
• Deliver clear, actionable reporting to internal and external stakeholders on campaign performance.
• Lead and develop a high-performing marketing team, providing clear goals, coaching, feedback, and growth opportunities.

Marketing Director

Performance Marketing

• Own paid media strategy, performance oversight, and KPI management across Meta, Google Ads, Microsoft Advertising, and LinkedIn Ads
• Serve as the primary point of contact for paid media agencies, while retaining ultimate ownership on strategy, priorities, and outcomes
• Assess campaign performance against defined KPIs such as CPL, conversion rate, and lead quality, and drive corrective action when needed
• Set channel level strategy, audience approach, creative testing frameworks, and bidding direction across platforms
• Translate performance data into clear, actionable insights, decisions, and next steps for internal stakeholders
• Partner with internal creative, analytics, and web teams to improve messaging, landing pages, and conversion paths
• Lead paid media planning, forecasting, and budget allocation across channels in alignment with demand and enrollment goals
• Stay current on platform changes, best practices, and industry trends, and apply these insights to improve performance

Senior Paid Media Strategist

Operations

• Manage complex calendars for designated SLT members, including scheduling, prioritization, and coordination of meetings
• Coordinate recurring leadership meetings, 1:1s, and group sessions, ensuring logistics are prepared in advance
• Prepare and distribute meeting agendas, materials, MS Teams links, room reservations, and follow-up communications
• Draft and send scheduling-related and internal communications on behalf of SLT members
• Track action items and follow up to support workflow clarity and accountability
• Maintain organized documentation systems, shared files, and confidential records
• Coordinate travel arrangements and process expense reports for SLT members
• Serve as the first point of contact for SLT administrative requests and escalate sensitive, high-priority, or ambiguous matters to the Executive Assistant to the CEO
• Oversee day-to-day office operations to ensure a well-maintained, organized, and welcoming environment
• Order and manage office supplies, equipment, and technology accessories
• Coordinate on-site meetings, trainings, and internal events, including logistics, catering, materials, and setup
• Act as the primary on-site liaison for building management, facilities, maintenance, and security
• Coordinate travel, lodging, agendas, and hosting needs for visiting partners, candidates, and team members
• Maintain office documentation, shared calendars, and contact lists
• Identify and implement operational improvements that enhance efficiency and the overall office experience
• Partner closely with SLT members, employees, and cross-functional teams
• Support the EA function by maintaining templates, checklists, and standard operating procedures (SOPs)
• Adhere to established escalation guidelines and leadership support processes

Marketing Director

Senior Paid Media Strategist

Administrative Operations Partner