Ortiz Property Group @ REAL Broker

Senior Product Marketing Manager

Ortiz Property Group @ REAL Broker

full-time

Posted on:

Location Type: Hybrid

Location: Denver • California • Colorado • United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Senior

About the role

  • Develop and refine product positioning and messaging that highlights customer pain points, business outcomes, and competitive differentiation.
  • Define and maintain target market segments and buyer personas, ensuring all messaging aligns to audience needs and business priorities.
  • Extract and articulate value from technical documentation, product demos, and SME input into compelling marketing collateral and sales enablement content.
  • Lead go-to-market (GTM) strategies for new product launches and feature enhancements.
  • Partner cross-functionally with product management, sales, enablement, and customer success to ensure clear, consistent communication of product value.
  • Create storytelling-driven content such as presentations, case studies, and solution briefs that bring our products to life through customer impact and outcomes.
  • Conduct competitive analysis to inform positioning, pricing, and packaging strategies.
  • Build and manage programs for voice of customer (VOC) insights, gathering feedback to influence product roadmaps and marketing approaches.
  • Collaborate with sales enablement to ensure revenue teams are equipped with the right tools, messaging, and materials to drive adoption and deal velocity.
  • Analyze market trends, customer behavior, and campaign performance to continually optimize positioning and strategy.

Requirements

  • 8+ years of experience in product marketing for B2B SaaS, ideally within or adjacent to the insurance industry.
  • Proven ability to translate complex technical concepts into simple, customer-focused value narratives.
  • Experience leading competitive intelligence, pricing and packaging, and VOC programs.
  • A naturally curious, insight-driven mindset with strong analytical and storytelling skills.
  • Excellent collaboration skills; you thrive in cross-functional environments and know how to build alignment across teams.
  • Self-starter attitude with the ability to operate independently, manage multiple priorities, and deliver measurable results.
  • Comfort navigating highly regulated or technically complex industries, with an ability to distill compliance-driven details into market-ready messaging.
Benefits
  • Annual company bonus program
  • Equity in the form of stock options
  • Medical - Cigna plans with 100% employer paid premiums on 2 plan options
  • Dental - 100% paid premium plan for you and your dependants
  • Vision - 100% paid premium plan for you and your dependants
  • Employee Assistance Plan
  • 401(k) retirement savings plan
  • HSA employer contributions
  • Flexible PTO
  • 12 paid holidays per year
  • 12 weeks parental leave w/generous return to work stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive analysispricing strategypackaging strategyvoice of customer (VOC) programsstorytellingB2B SaaSmarket analysissales enablementgo-to-market (GTM) strategies
Soft Skills
collaborationanalytical skillsstorytelling skillsself-startercuriosityinsight-driven mindsetability to manage multiple prioritiesindependencecommunicationalignment building