- Perform ongoing keyword discovery, expansion, and optimization to guide content strategy.
- Write blog posts to promote our products, services, and share the latest theme-park news.
- Craft and send emails.
- Recommend and implement changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Work with the engineering team to ensure SEO best practices are properly implemented sitewide.
- Direct off-page optimization projects (e.g. link-building).
- Collect data and report on traffic, rankings, and other content marketing initiatives.
- Create and manage content calendar based on marketing and SEO needs.
- Collaborate with colleagues to circulate content across social platforms.
- Proofread, restructure, and edit articles by freelance writers.
- Other duties as assigned.
Requirements
- This is a remote position, but Central Florida residency is required.
- Our normal hours of operation are 9 am - 6 pm. Some weekends and nights may be occasionally required based on business demands.
- A degree in Marketing, Journalism, Communications, or a related field is required.
- Three or more years of content marketing experience, preferably in the travel industry.
- Knowledge of standard and current SEO practices. Familiarity with relevant tools, including Yoast, WordPress, Google Analytics, Ahrefs, Semrush, etc.
- Excellent writing and editing skills, with a keen eye for detail. Consistently correct grammar and punctuation.
- Expertise in vacation planning for the Orlando theme parks.
Benefits
In addition to competitive compensation, Orlando Informer also offers:
- Paid Holidays
- Unlimited vacation time
- Health, vision, dental, and life insurance
- Company-matched 401(k) plan
- Orlando theme-park access
- Remote work flexibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.