Define/own the content strategy and the execution of that strategy across the full funnel (awareness, consideration, conversion, and customer expansion).
Lead a content team of 3 existing team members and scale capacity
Build and maintain measurement frameworks to track content performance and ROI.
Own the operational framework to continually execute against the content strategy and meet the needs of the business as we hit new levels of growth.
Partner closely with Demand Gen, Product Marketing, and Sales to align content with pipeline and revenue goals and prioritize production.
Requirements
Strategic content leader with 8+ years in B2B SaaS marketing, including leadership roles at growth-stage startups.
Demonstrated success scaling a content program as the company grows up to $100M+ ARR.
Strong business acumen—marketer first, writer second. You think of content through the lens of distribution, pipeline, revenue, and customer lifecycle impact.
Experience leading content beyond top-of-funnel education: case studies, product enablement, sales assets, customer expansion content.
Proven ability to implement systems and processes for scale—intake, prioritization, measurement, and self-service enablement.
Skilled in cross-functional collaboration with Demand Gen, Sales, and Product Marketing.