Orlando Informer

Content Marketing Manager

• - Perform ongoing keyword discovery, expansion, and optimization to guide content strategy.
• - Write blog posts to promote our products, services, and share the latest theme-park news.
• - Craft and send emails.
• - Recommend and implement changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• - Work with the engineering team to ensure SEO best practices are properly implemented sitewide.
• - Direct off-page optimization projects (e.g. link-building).
• - Collect data and report on traffic, rankings, and other content marketing initiatives.
• - Create and manage content calendar based on marketing and SEO needs.
• - Collaborate with colleagues to circulate content across social platforms.
• - Proofread, restructure, and edit articles by freelance writers.
• - Other duties as assigned.

Content Marketing Representative

• Orlando Informer is a theme-park vacation-planning company founded in 2011, helping millions plan better Orlando vacations.
• Create engaging, scroll-stopping short-form videos and posts for TikTok, Instagram Reels, and YouTube Shorts.
• Collaborate with marketing and creative teams to highlight events, ticket deals, and vacation-planning expertise.
• Brainstorm, capture, and edit daily short-form content; repurpose long-form content into short-form highlights.
• Track performance metrics and adjust content strategies based on audience insights.
• Take photos of new developments in time-sensitive environments.
• Maintain brand voice while experimenting with creative, trend-forward storytelling.

Content Marketing Representative

Short-Form Content Specialist