Orca

Marketing

• Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption
• Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy
• Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch
• Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis
• Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
• Contribute to omnichannel strategy, deployment, and management
• Manage agency partners effectively to deliver consistent results
• Contribute to advisory board content, execution, and analysis
• KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
• Lead consistent engagement with Sales team to ensure optimization of messaging and assets
• Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch
• Manage one Product Marketing FTE

Director, Marketing – Brand Lead