Orbital

Product Marketing Manager

Orbital

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $146,000 - $159,000 per year

About the role

  • Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
  • Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
  • Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
  • Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—as source material that the Sales Enablement team can translate into training and learning materials
  • Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
  • Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions
  • Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence

Requirements

  • 3–5+ years’ experience in B2B product marketing or a closely related GTM role
  • Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed
  • Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers
  • Experience coordinating product launches end-to-end
  • Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders
  • Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
  • Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus
  • Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software
  • Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues.
Benefits
  • 401k match
  • equity options in a fast-growing start-up.
  • 20 days paid holiday (plus bank holidays)
  • Professional equipment and personal development budget along with training opportunities to learn and develop your skills.
  • Commuter benefits.
  • An inclusive community enjoying all-company off-sites, lunches and socials.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B product marketingGTM strategymarketing content creationproject managementcopywritingcompetitive analysisproduct launch coordinationcustomer success storytellingsales enablement materialsobjection handling
Soft Skills
commercial instinctscollaborationcommunicationadaptabilitystakeholder managementproblem-solvingtime managementattention to detailcreativitystrategic thinking