Product Marketing Manager
Opus 2
full-time
Posted on:
Location Type: Remote
Location: Kansas • United States
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Tech Stack
About the role
- Manage the marketing support for the release of product features and enhancements.
- Ensure marketing alignment with sales, product, solution consulting, and customer success.
- Develop compelling messaging that articulates the value of our software.
- Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars.
- Work with subject matter experts to produce thought leadership content about subjects like AI and innovation.
- Develop narratives and content for key industry events, speaking engagements, and webinars.
- Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities.
- Provide content and tools that help client success and marketing teams improve engagement with existing clients.
- Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials.
- Develop testimonials and case studies, highlighting real-world success stories of clients.
- Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback.
- Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts.
- Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements.
- Develop competitive positioning based on market research, client insights, and industry trends.
- Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives.
Requirements
- 5+ years of product marketing experience in legal tech, SaaS, AI, or related industries.
- Understanding of legal workflows, litigation support, eDiscovery, or case management solutions.
- Strong experience in content creation, with the ability to distil complex topics into engaging narratives.
- Familiarity with AI, machine learning, and generative AI applications in the legal space.
- Proven ability to launch products, manage projects, and create compelling messaging.
- Excellent collaboration skills—comfortable working cross-functionally with executives. product, sales, solution consulting, client success, and other teams.
- Strong analytical mindset, with the ability to track, measure, and iterate marketing strategies based on data.
- Experience working in eDiscovery, case management, litigation, or law firms is preferred.
- Familiarity with Opus 2, case management, eDiscovery, or similar legal tech platforms is preferred.
- Background in law, legal marketing, or product management is a plus.
- Proficiency in marketing automation, project management, and content management tools (HubSpot, Teamwork, WordPress, and so on).
Benefits
- 401k contribution.
- 21 days annual holidays, flexible working, and length of service holiday entitlement.
- Loyalty Share Scheme.
- Healthcare, Dental and Vision Insurance.
- Life, short-term and long-term disability Insurance.
- Calm and Mindfulness sessions.
- A day of leave to volunteer for charity work.
- Accessible and modern office space.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcontent creationproject managementmarketing automationdata analysiscompetitive positioningmessaging developmentclient engagementnarrative developmentmarket research
Soft Skills
collaborationanalytical mindsetcommunicationcross-functional teamworkcreativityadaptabilityclient advocacyfeedback gatheringstorytellingstrategic thinking