Optimum7.com

Public Relations

• Develop, lead, and execute “Moment-in-Time” PR campaigns for B2B and consumer tech clients.
• Translate business milestones into storylines that earn both press coverage and AI visibility.
• Oversee campaign lifecycles from intake to post-placement visibility reporting.
• Manage client communications, ensuring proactive updates, consultative insights, and strong executive presence.
• Pitch and secure coverage across trade, digital, and Tier 1 outlets.
• Leverage Zen Media’s proprietary visibility tools to identify narrative opportunities.
• Craft tailored media pitches, press materials, and thought leadership angles aligned with AI visibility data.
• Collaborate with the content, social, and AI visibility teams to align campaign messaging.
• Work with developers and strategists to ensure client campaigns are technically optimized for generative search visibility.
• Partner with leadership to refine workflows, templates, and best practices for scaling Moment-in-Time projects.
• Analyze and interpret campaign results beyond vanity metrics and present insights to clients and leadership.

PR Manager

Social Media Manager

• Lead social strategy and execution across multiple client accounts, owning strategy through execution
• Lead client calls and presentations, translating platform performance into clear, actionable insights
• Act as a trusted advisor identifying opportunities, risks, and innovative approaches
• Collaborate with PR, design, content, influencer, and paid teams to ensure integrated strategies
• Monitor platform trends and provide guidance during time-sensitive or crisis moments
• Ensure brand safety, cultural awareness, and manage reputational risk
• Develop and execute strategies across LinkedIn, Instagram, TikTok, Threads, X, Facebook and all content formats
• Create and edit short-form videos and social visuals in-house using tools such as Canva and Figma
• Build dashboards and translate analytics into actionable recommendations for growth and engagement
• Utilize social scheduling and analytics platforms and embrace AI-powered tools to enhance ideation and workflows

Senior Social Media Strategist / Manager

Performance Marketing

• Develop and execute performance marketing strategies focused on maximizing ROI and driving conversions.
• Manage and optimize substantial monthly advertising budgets to ensure financial efficiency and campaign effectiveness.
• Perform thorough data analysis to track campaign performance and generate detailed reports that inform strategic adjustments.
• Work closely with Account Managers and the SEO team to align marketing efforts and ensure cohesive client results.
• Run and optimize campaigns across Google Ads, social platforms, and programmatic channels.

Performance Marketing Strategist

• Lead social strategy and execution across multiple client accounts, owning campaigns from strategy through execution
• Lead client calls and presentations and act as trusted advisor to identify opportunities and risks
• Collaborate cross-functionally with PR, content, design, influencer, and paid teams to deliver integrated campaigns
• Monitor platform trends, provide real-time content recommendations, and manage brand safety during time-sensitive or crisis moments
• Develop and execute platform-specific content strategies across LinkedIn, Instagram, TikTok, Threads, X, and Facebook
• Create and edit short-form video and social visuals in-house using tools such as Canva and Figma
• Translate analytics into actionable recommendations; build dashboards and reporting frameworks to track performance and ROI
• Utilize social scheduling and analytics platforms and embrace AI-powered tools to enhance ideation and workflows
• Contribute to internal process improvements, best practices, and potentially mentor or lead teams as role grows

Senior Social Media Strategist and Manager

SEO Marketing

• Develop and execute comprehensive SEO strategies, including technical SEO, content optimization, and keyword analysis, to improve organic visibility and rankings.
• Conduct regular website audits to identify optimization opportunities and implement on-page and off-page SEO tactics.
• Manage SEO projects from strategy to execution, collaborating with cross-functional teams (SEO specialists, paid search experts, designers, developers).
• Analyze website data and SEO performance metrics, providing actionable insights and reporting to internal teams and stakeholders.
• Stay current with SEO best practices, algorithm changes, and industry trends to continuously improve client strategies.
• Create content and develop email marketing campaigns to support SEO and revenue growth objectives.
• Focus on improving online visibility and driving revenue growth for B2B and industrial eCommerce clients.

SEO Specialist

Digital Marketing

• Create and implement robust performance marketing strategies focused on maximizing ROI and enhancing conversion rates across digital platforms.
• Manage and optimize substantial monthly advertising budgets to ensure financial efficiency and campaign effectiveness.
• Perform thorough data analysis to track campaign performance and generate detailed reports informing strategic adjustments.
• Work closely with Account Managers and the SEO team to align marketing efforts and drive cohesive client results.

Digital Marketing Specialist

• Create and implement robust performance marketing strategies with a focus on maximizing ROI and enhancing conversion rates across various digital platforms.
• Manage and optimize significant monthly advertising budgets to ensure exceptional financial efficiency and campaign effectiveness.
• Perform thorough data analysis to track campaign performance and generate detailed reports that inform strategic adjustments.
• Work closely with Account Managers and the SEO team to align marketing efforts, ensuring a cohesive and successful approach that drives client results.