Opendorse

Head of Growth Marketing

Opendorse

full-time

Posted on:

Location Type: Hybrid

Location: Lincoln • Arizona • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $150,000 - $200,000 per year

Job Level

Lead

About the role

  • Own the end to end demand funnel for brands, agencies, and advertisers, from awareness through qualified pipeline for the sales team.
  • Measure success by SQLs, pipeline dollars, and revenue influenced.
  • Design and execute multi channel campaigns using AI tools for audience segmentation, content generation, personalization, and performance optimization.
  • Build and manage the marketing execution system: automation workflows, lead scoring and routing, campaign analytics, and attribution.
  • Partner closely with Sales on targeting, messaging, and conversion.
  • Own Opendorse’s organic discovery and search visibility, including traditional SEO and emerging AI search optimization.
  • Manage a small execution team (creative + generalist), an intern outbound team, and vendor relationships.

Requirements

  • Proven demand generation and performance marketing track record in B2B or B2B2C environments, with demonstrated pipeline and revenue impact.
  • Startup or high growth experience where you were both the strategist and the executor.
  • You’ve built growth systems, not just inherited them.
  • Hands on proficiency with modern martech: marketing automation, CRM tools (HubSpot is a plus), analytics platforms, and AI powered content and campaign tools.
  • Fluency with AI and automation as daily operating tools.
  • You use generative AI for content production, predictive tools for lead scoring, and automation to eliminate manual bottlenecks.
  • Experience managing and allocating real marketing budget with clear accountability to ROI and efficiency metrics.
  • Ability to build systems from scratch: outbound workflows, lead routing, vendor management, campaign infrastructure, and reporting dashboards.
  • Strong experimentation mindset.
  • Comfort operating with a small team and limited resources while still producing measurable, scalable results.
Benefits
  • Ownership with equity
  • Real budget: $1-2M+ to deploy
  • AI forward culture: We don’t just talk about AI. We expect our marketing leader to use it as a core operating system.
  • Direct line to the CEO: No layers, no politics.
  • Builder role: You’re writing the playbook, not inheriting one.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationperformance marketingcampaign analyticsSEOAI search optimizationlead scoringautomation workflowscontent generationpersonalizationpipeline management
Soft Skills
strategic thinkingexecutionteam managementexperimentation mindsetresource managementcollaborationcommunicationaccountabilityproblem-solvingadaptability