Opendorse

Growth Marketing

• Own the end to end demand funnel for brands, agencies, and advertisers, from awareness through qualified pipeline for the sales team.
• Measure success by SQLs, pipeline dollars, and revenue influenced.
• Design and execute multi channel campaigns using AI tools for audience segmentation, content generation, personalization, and performance optimization.
• Build and manage the marketing execution system: automation workflows, lead scoring and routing, campaign analytics, and attribution.
• Partner closely with Sales on targeting, messaging, and conversion.
• Own Opendorse’s organic discovery and search visibility, including traditional SEO and emerging AI search optimization.
• Manage a small execution team (creative + generalist), an intern outbound team, and vendor relationships.

Head of Growth Marketing

Product Manager

• Lead ceremonies, such as stand-ups, refinements, and retrospectives.
• Own and maintain the Kanban board, ensuring tasks are prioritized and progress is tracked effectively.
• Write clear, actionable Jira tickets with well-defined acceptance criteria.
• Partner closely with developers to clarify requirements and keep work moving forward.
• Make informed decisions regarding priorities for the development team, ensuring that the most critical work is addressed first.
• Track and report on weekly goals, keeping teammates and product leadership informed of progress.
• Support release planning and execution, ensuring successful deployments.
• Propose feature adoption plans, define success metrics, and measure impact post-launch.
• Summarize insights from user interviews and independently conduct user behavior analysis.
• Create and maintain feature documentation for internal teams and external users.
• Assist the Product Support team with inquiries from end users as needed, and provide coverage when required.

Head of Growth Marketing

Product Owner