OpenAI

Growth, Digital Marketing

OpenAI

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $239,000 - $265,000 per year

Job Level

SeniorLead

About the role

  • Own channel strategy and execution for either Paid Search or Paid Social, including planning, forecasting, budget pacing, and performance management across a global portfolio.
  • Drive experimentation and incrementality measurement, defining hypotheses, designing tests (e.g., geo/holdout where feasible), and translating results into scalable playbooks.
  • Optimize full-funnel performance, from acquisition through activation and retention, with a focus on durable unit economics (LTV/CAC, payback, cohort quality).
  • Build and evolve performance systems, including reporting, decision frameworks, and operational processes that improve speed, quality, and repeatability.
  • Partner cross-functionally with product, engineering, and data science to improve conversion journeys, measurement foundations, and growth tooling.
  • Develop AI-enabled workflows that increase iteration velocity across creative, targeting, insights, and optimization, while maintaining quality and control.
  • Expand global reach thoughtfully, incorporating localization, regional platform nuance, and market-level performance differences.
  • Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

Requirements

  • 8+ years of experience in growth or performance marketing, ideally in high-growth tech and/or subscription products.
  • 6+ years of deep, hands-on experience owning Paid Search *or* Paid Social at an operational and strategic level.
  • A track record of launching, scaling, and optimizing paid programs at significant budget levels with clear performance outcomes.
  • Experience scaling global programs across multiple languages/regions with nuanced localization strategies.
  • Strong analytical and measurement skills, including comfort with experimentation, incrementality concepts, and translating analysis into decisions.
  • Experience partnering cross-functionally (product, engineering, data science, finance) to ship improvements and build durable growth systems.
  • A test-and-learn mindset and comfort operating in fast-moving, ambiguous environments.
  • Excellent stakeholder management and communication skills, with the ability to align teams around goals, tradeoffs, and execution plans.
  • Experience with marketing tooling, BI, and measurement stacks (e.g., analytics, experimentation platforms, internal reporting), plus a willingness to adopt AI-enabled workflows.
Benefits
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingPaid SearchPaid Socialbudget managementincrementality measurementfull-funnel optimizationAI-enabled workflowslocalization strategiesanalytical skills
Soft Skills
stakeholder managementcommunication skillstest-and-learn mindsetcross-functional collaborationdecision-makingadaptabilitystrategic thinkingproblem-solvingteam alignmentexecution planning