OpenAI

Product Marketing Lead – ChatGPT

OpenAI

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $374,000 - $415,000 per year

Job Level

Senior

About the role

  • Lead consumer product marketing for ChatGPT’s evolving experience, shaping how new capabilities help the product feel more personal, proactive, and intuitive.
  • Partner deeply with Product, Research, and Engineering to influence roadmap priorities through user insight, narrative clarity, and market context.
  • Translate complex innovation into simple, compelling value propositions that resonate with a broad global consumer audience.
  • Own go-to-market strategy for new ChatGPT features and experiences—from positioning and messaging to launch execution and post-launch optimization.
  • Develop hypotheses around user needs and behaviors; define success metrics, learning agendas, and feedback loops to inform iteration.
  • Work hands-on to create launch plans, messaging frameworks, in-product narratives, and enablement materials.
  • Collaborate with Data Science to assess impact, measure adoption, and turn insights into actionable recommendations.
  • Partner with Legal and Privacy to ensure launches are responsible, compliant, and aligned with user trust.
  • Serve as a foundational leader for this space, helping define operating models and setting the groundwork to build a team over time.

Requirements

  • Have deep experience in consumer product marketing, especially in fast-moving, 0→1 or highly ambiguous environments.
  • Are excited to be highly hands-on and close to the work, with the appetite to help build structure and teams over time.
  • Bring strong intuition for consumer behavior paired with a data-driven mindset for experimentation and learning.
  • Have experience shaping product narratives for innovative, technically complex products.
  • Excel at partnering cross-functionally and influencing without authority.
  • Care deeply about user trust, clarity, and delivering real value at scale.
Benefits
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer product marketinggo-to-market strategyuser insightdata-driven mindsetsuccess metricslaunch executionmessaging frameworksin-product narrativesfeedback loopsproduct narratives
Soft Skills
influencing without authoritycross-functional collaborationstrong intuition for consumer behaviorhands-on approachbuilding structureleadershipuser trustclaritydelivering valueadaptability