OneTrust

Digital Marketing Optimization Manager

OneTrust

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • United States

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Salary

💰 $102,000 - $177,100 per year

About the role

  • Lead the migration and optimisation of HCP website architecture in collaboration with development, IT, and compliance teams.
  • Coordinate updates to country-specific websites, including wireframes, CMS submissions, and content governance.
  • Ensure a consistent, high-quality digital experience across all markets and platforms.
  • Lead the amplification of global campaigns across owned, earned, and paid channels.
  • Lead allocated marketing budgets across campaigns, agencies, and digital platforms, ensuring efficient use of spend and alignment to priorities.
  • Track, analyse, and report on marketing performance, including engagement, adoption, and return on investment.
  • Translate data into insights and recommendations to continuously improve marketing efficiency.
  • Provide clear reporting and updates to senior stakeholders.
  • Collaborate on development and evolution of product marketing toolkits, including Brand Books, messaging frameworks, and launch assets.
  • Lead marketing support for HCP and patient-facing digital products, ensuring clear value propositions and consistent brand storytelling.
  • Support global and regional product launches, including localisation and market-specific adaptations.
  • Ensure all materials align with brand, regulatory, and compliance requirements.
  • Responsibility for marketing execution for HCP and patient-facing digital applications.
  • Handle coordination of updates for existing markets and support new market launches in partnership with IT, compliance, and external development partners.
  • Own engagement tracking and reporting for digital platforms, employing dashboards and analytics tools to advise optimisation.
  • Maintain clear documentation, handover processes, and operational standard methodologies.
  • Work collaboratively to develop strategy, planning, and execution of surgeon-focused Instagram and digital channels.
  • Lead agency partners to deliver high-quality content, localisation, approvals, and scheduling.
  • Supervise channel performance and engagement metrics to optimise content and drive sustained growth.
  • Ensure content supports broader brand and campaign objectives.
  • Lead the development of marketing materials for priority conferences, primarily in the US.
  • Supervise filming, content capture, and asset creation at events for post-event amplification.
  • Collaborate with internal customers to align conference activity with commercial and marketing priorities.

Requirements

  • A minimum of a bachelor’s degree required; Advanced degree preferred.
  • 5+ years experience required in brand marketing, product marketing, digital marketing, or a related rigor.
  • Proven experience managing integrated marketing programs across digital platforms and social channels.
  • Experience in a sales role.
  • Experience in healthcare, medical devices, aesthetics, or other regulated industries is highly regarded.
  • Experience working with global stakeholders and external agencies.
Benefits
  • medical
  • dental
  • vision
  • life insurance
  • short- and long-term disability
  • business accident insurance
  • group legal insurance
  • retirement plan (pension)
  • savings plan (401(k))
  • long-term incentive program
  • Vacation – up to 120 hours per calendar year
  • Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
  • Holiday pay, including Floating Holidays – up to 13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingbrand marketingproduct marketingmarketing performance analysiscontent governancelocalisationengagement trackinganalytics toolsmarketing executioncampaign management
Soft Skills
collaborationleadershipcommunicationstrategic planningreportingstakeholder managementcreativityproblem-solvingproject managementadaptability