Identify and prioritize high-impact customer groups to optimize marketing efforts and resource allocation.
Use insights from market research, data analysis and field input to anticipate customer needs and adapt strategies accordingly.
Develop clear, differentiated, and compelling value propositions for key customer segments, emphasizing product benefits, clinical outcomes, and cost-effectiveness.
Customize messaging and solutions to address the unique challenges and goals of specific accounts and customer personas.
Work closely with US Marketing, HEMA and the Key Account team to ensure the value proposition aligns with product capabilities and market needs.
Design and implement strategic marketing plans tailored to key accounts, focusing on delivering measurable business growth.
Integrate multi-channel marketing approaches, including digital campaigns, educational events, and thought leadership initiatives.
Align marketing plans with sales goals, product launches, and organizational objectives.
Build and launch marketing tools and resources, such as customized presentations, case studies, QBRs and ROI analyses to support the Key Account field team.
Identify market research needs to understand industry trends, competitor activities, and customer dynamics.
Use market & competitive intelligence to refine segmentation strategies, improve marketing plans, and identify growth opportunities.
Identify and engage with critical professional societies (eg ACHE, Becker’s), and evaluate which societies to prioritize for in-person meetings and other engagements.
Establish KPIs to track the success of marketing plans, including customer acquisition, retention, and account growth.

Requirements

A minimum of 8 years of relevant business experience (Sales/Marketing) is required.
A minimum of 4 years of progressive marketing or sales experience is required.
A bachelor’s degree or equivalent is required.
6 years of healthcare experience with shown success.
Proven success in process excellence (PMP preferred).
Excellent written and verbal communication skills are required.
Ability to navigate and achieve business impact across the organization is required.
Shown knowledge of sales strategy, customer segmentation and value propositions is preferred.
Experience in customer selling and interaction is preferred.
Leadership, strong communication, relationship development, collaboration, project management and organizational influence skills is required.

Benefits

medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Company’s consolidated retirement plan (pension).
Company’s savings plan (401(k)).
long-term incentive program.
Vacation – up to 120 hours per calendar year.
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year.
Holiday pay, including Floating Holidays – up to 13 days per calendar year.
Work, Personal and Family Time - up to 40 hours per calendar year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

data analysismarket researchstrategic marketingcustomer segmentationvalue propositionsmulti-channel marketingKPI establishmentprocess excellencecustomer acquisitionaccount growth

Soft skills

communicationrelationship developmentcollaborationproject managementorganizational influenceleadershipadaptabilitystrategic thinkingproblem-solvingcustomer interaction

Certifications

PMPbachelor's degree