Product Marketing and Communications Specialist
Accelerated Focus
Strategic Event Coordinator
OneStep
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Align event planning with overall revenue goals, ensuring events support sales and marketing objectives
- Provide data-driven insights that can be used to optimize sales activities, event planning and execution.
- Plan, coordinate, and execute a mix of virtual webinars and in-person conferences, including booth logistics, speaker support, event collateral, registration, swag and on-site management.
- Maintain a detailed event calendar and project timelines.
- Serve as the primary point of contact with event venues, vendors, and technology platforms (Zoom, Google Meet)
- Develop event agendas and coordinate internal and external speakers, including customers or other industry leaders.
- Coordinate speakers and content for panel discussions (virtual or in-person events)
- Develop and implement strategies for capturing, nurturing, and qualifying leads generated at events, working closely with sales and marketing teams
- Work with marketing and sales to define event goals and lead generation KPIs. Ensure accurate lead capture, enrichment, and CRM integration (e.g., HubSpot, Salesforce).
- Track and report on event performance metrics (attendance, engagement, conversions).
- Work closely with key stakeholders on event messaging and strategy.
- Analyze and report ROI per event with clear recommendations for future initiatives.
- Work with Director of Growth on development of compelling social media campaigns that drive brand awareness
- Create promotional content for email campaigns, landing pages, and social media platforms before, during, and after events.
- Draft and schedule event-related posts across channels (LinkedIn, Facebook, etc.).
- Collaborate with other marketing team members to produce high-quality event materials.
- Prepare and manage event budgets, including expense tracking and invoice reconciliation.
- Work with CMO to ensure accurate and timely budget reporting.
- Optimize spend across events to maximize reach and ROI.
Requirements
- 3+ years of experience coordinating B2B events, including webinars and in-person conferences.
- Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
- Strong project management skills with the ability to handle multiple events simultaneously.
- Excellent communication skills, both written and verbal.
- Comfortable using webinar platforms and social media scheduling tools.
- Preferred: Proficiency in data analysis and reporting.
- Preferred: Prior experience in the healthcare technology sector (strongly preferred).
- Preferred: Experience with data analysis tools like Excel or Google Sheets for reporting.
- Preferred: Background in physical therapy or other healthcare sector, digital marketing, demand generation, or sales enablement.
