OneStep

Events

• Align event planning with overall revenue goals, ensuring events support sales and marketing objectives
• Provide data-driven insights that can be used to optimize sales activities, event planning and execution.
• Plan, coordinate, and execute a mix of virtual webinars and in-person conferences, including booth logistics, speaker support, event collateral, registration, swag and on-site management.
• Maintain a detailed event calendar and project timelines.
• Serve as the primary point of contact with event venues, vendors, and technology platforms (Zoom, Google Meet)
• Develop event agendas and coordinate internal and external speakers, including customers or other industry leaders.
• Coordinate speakers and content for panel discussions (virtual or in-person events)
• Develop and implement strategies for capturing, nurturing, and qualifying leads generated at events, working closely with sales and marketing teams
• Work with marketing and sales to define event goals and lead generation KPIs. Ensure accurate lead capture, enrichment, and CRM integration (e.g., HubSpot, Salesforce).
• Track and report on event performance metrics (attendance, engagement, conversions).
• Work closely with key stakeholders on event messaging and strategy.
• Analyze and report ROI per event with clear recommendations for future initiatives.
• Work with Director of Growth on development of compelling social media campaigns that drive brand awareness
• Create promotional content for email campaigns, landing pages, and social media platforms before, during, and after events.
• Draft and schedule event-related posts across channels (LinkedIn, Facebook, etc.).
• Collaborate with other marketing team members to produce high-quality event materials.
• Prepare and manage event budgets, including expense tracking and invoice reconciliation.
• Work with CMO to ensure accurate and timely budget reporting.
• Optimize spend across events to maximize reach and ROI.

Strategic Event Coordinator