OnePlan

Product Marketing Manager

OnePlan

full-time

Posted on:

Location Type: Remote

Location: California • United States

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About the role

  • Own and evolve OnePlan’s positioning within the SPM and enterprise planning space
  • Translate product capabilities, including AI-driven innovation, into clear, differentiated value for enterprise buyers
  • Develop messaging that resonates across key stakeholders including CIOs, PMO leaders, and executive teams
  • Ensure consistency of product narrative across website, campaigns, sales materials, and analyst communication
  • Lead end-to-end go-to-market strategy for product launches and major enhancements
  • Partner closely with Product, Sales, and Marketing to align on priorities and drive coordinated execution
  • Support enterprise sales with strong narratives, deal positioning, and tailored messaging for complex cycles
  • Act as the connective layer between Product Management, Marketing, and Sales
  • Equip Sales with clear positioning, competitive context, and objection-handling frameworks
  • Contribute to demand generation, content, and thought leadership with a strong product and market lens
  • Own competitive intelligence across the SPM and enterprise planning landscape, including battlecards and win/loss insights
  • Monitor market trends and competitor positioning to inform strategy and messaging
  • Build and manage relationships with key analysts (Gartner, Forrester, IDC, and others), including briefings and research participation
  • Leverage analyst insights to continuously refine positioning and go-to-market approach
  • Gather insights from customers, analysts, and sales to understand market needs and buying behavior
  • Translate insights into actionable recommendations for Product and Marketing
  • Help ensure strong alignment between product direction and real market demand

Requirements

  • Domain expertise in Strategic Portfolio Management (SPM), Project Portfolio Management (PPM), or enterprise planning platforms is a must have
  • 5+ years of experience in Product Marketing or related roles within B2B SaaS or enterprise software
  • Experience positioning complex solutions to enterprise, multi-stakeholder buyers
  • Proven ability to work cross-functionally with Product, Sales, and Marketing teams
  • Strong communication and presentation skills, including executive-level messaging
  • Familiarity with leading platforms and trends within the SPM ecosystem
  • Experience with analyst relations and industry evaluations
  • Exposure to AI-driven enterprise solutions and modern SaaS platforms
Benefits
  • - We’re a remote-first company with team members across the USA, Canada, UK, and India!
  • - OnePlan has been recognized as the Global Microsoft Partner of the Year in Project Portfolio Management in 2019, 2020, 2021, 2022 and 2023.
  • - We’ve been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
  • - We offer comprehensive health, dental, and vision benefits, with additional insurance options.
  • - Employer RRSP and 401K matching programs.
  • - A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2B SaaSEnterprise SoftwareAI-driven solutionsStrategic Portfolio Management (SPM)Project Portfolio Management (PPM)Go-to-market strategyCompetitive intelligenceDemand generationAnalyst relations
Soft Skills
Communication skillsPresentation skillsCross-functional collaborationRelationship managementExecutive-level messagingNarrative developmentTailored messagingMarket insights translationStakeholder engagementObjection-handling