Onchain

Head of Marketing and Growth

Onchain

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead and grow a world-class growth and marketing team, while setting strategy and driving execution end to end
  • Team leadership: Lead, mentor, and level up a small but exceptionally talented marketing team — acting as both coach and hands-on contributor
  • Growth ownership: Drive full funnel — acquisition, activation, retention, referral, and revenue — through organic and paid channels
  • GTM strategy: Own go-to-market planning and execution for new product launches, features, and campaigns
  • Narrative & positioning: Craft a narrative that resonates with both crypto natives and mainstream users
  • Data & KPIs: Define, own, and communicate growth and marketing KPIs
  • Product collaboration: Partner with product, design, and engineering on in-app growth loops
  • Strategic partnerships: Build partnerships with protocols, platforms, and projects to accelerate growth and distribution

Requirements

  • 10+ years of experience in consumer growth and marketing (fintech, gaming, social, or crypto)
  • Crypto-native: You understand CT dynamics, KOLs, communities, memes, DeFi, and tokenomics
  • Leadership : You9ve built and led small, high-performing teams — balancing leadership with hands-on execution
  • Proven growth: You have a track record of driving growth in a consumer product
  • Full-stack marketer: Comfortable running experiments across community, content, paid UA, lifecycle, partnerships, and brand
  • Hybrid thinker: Move between funnel analytics and brand storytelling
  • Builder mindset: Scrappy and fast-moving but think in systems that compound over time
  • Ownership : See growth end-to-end
  • Bonus superpowers: 0 to 1 scaling; Network with KOLs, crypto media, or large social following; Token track record; Wallet experience; Thought leadership