Director of Marketing
Beam Benefits
Head of Marketing and Growth
Onchain
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead and grow a world-class growth and marketing team, while setting strategy and driving execution end to end
- Team leadership: Lead, mentor, and level up a small but exceptionally talented marketing team — acting as both coach and hands-on contributor
- Growth ownership: Drive full funnel — acquisition, activation, retention, referral, and revenue — through organic and paid channels
- GTM strategy: Own go-to-market planning and execution for new product launches, features, and campaigns
- Narrative & positioning: Craft a narrative that resonates with both crypto natives and mainstream users
- Data & KPIs: Define, own, and communicate growth and marketing KPIs
- Product collaboration: Partner with product, design, and engineering on in-app growth loops
- Strategic partnerships: Build partnerships with protocols, platforms, and projects to accelerate growth and distribution
Requirements
- 10+ years of experience in consumer growth and marketing (fintech, gaming, social, or crypto)
- Crypto-native: You understand CT dynamics, KOLs, communities, memes, DeFi, and tokenomics
- Leadership : You9ve built and led small, high-performing teams — balancing leadership with hands-on execution
- Proven growth: You have a track record of driving growth in a consumer product
- Full-stack marketer: Comfortable running experiments across community, content, paid UA, lifecycle, partnerships, and brand
- Hybrid thinker: Move between funnel analytics and brand storytelling
- Builder mindset: Scrappy and fast-moving but think in systems that compound over time
- Ownership : See growth end-to-end
- Bonus superpowers: 0 to 1 scaling; Network with KOLs, crypto media, or large social following; Token track record; Wallet experience; Thought leadership
