Oliver Winery

Digital Marketing

• Serve as the creative engine: concept, design, write, and execute creative work across retail, digital, and hospitality touchpoints.
• Support marketing and trade teams with content and design needs (signage, social content, menus, mockups).
• Write and edit copy for POS, product pages, press releases, email, and other consumer-facing communications.
• Own web and digital updates; manage channels not supported by partner agency (Google, Yelp, LinkedIn); liaise with partner agency for social media campaign execution (owned and organic, Meta, TikTok).
• Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
• Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and promotional materials.
• Interface with digital and creative partners/vendors to keep projects aligned with brand strategy.
• Support hospitality and DTC communications and collaborate across teams to meet stakeholder needs.
• Work on-site in Bloomington, IN one week per month and remotely for the remaining three weeks; travel for meetings or vendor visits as required.

Digital Marketing Manager

Content Marketing Manager

• Blend design, copywriting, and digital execution to bring brand to life across retail, digital, and hospitality touchpoints.
• Concept, design, write, and collaborate across teams and vendors to deliver campaigns and digital content.
• Support marketing and trade teams with content and design needs including signage, social content, menus, and mockups.
• Own web and digital updates; manage channels not supported by partner agency and liaise with partner agency for social media execution including Meta and TikTok.
• Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
• Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and consumer-facing communications.
• Interface with digital and creative partners to keep projects aligned with brand strategy.

Digital Marketing Manager

Digital Content and Design Manager