
Founding Head of GTM – Commercial
Odin
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Strengthen our GTM foundations. Bring clarity to who we target, how we position the product, how we price and how we sequence outreach.
- Shape how GTM functions work together. Align sales, growth, marketing, content and operations around a clear commercial motion.
- Own the commercial engine. Define how pipeline is created, how deals move and how revenue is delivered.
- Create clear workflows. Define how sequences run, how follow-up works, what good qualification looks like and how we stay responsive when someone engages.
- Set and maintain funnel expectations. Establish KPIs across activity, conversion and pipeline quality, and act quickly when something isn’t working.
- Build forecasting and pipeline discipline. Create a rhythm the business can trust, ensuring strong visibility and accountability across pipeline and CRM without owning the operational build.
- Build and scale a repeatable outbound motion. Define who we’re reaching, how we show up and how we start the right conversations, turning targeted outreach into consistent, qualified pipeline.
- Build strategic partnerships. Develop relationships across the ecosystem that create meaningful commercial opportunities and revenue.
- Step into complex or high-stakes deals when senior presence or sharper commercial judgement is needed.
- Set commercial standards. Raise the quality of how we sell, how opportunities are progressed and how decisions are made.
- Partner with Product and Operations. Bring customer insight into roadmap decisions and work with founders and ops on pricing, forecasting and commercial reporting.
- Support the US launch. Help turn what works here into a simple, repeatable playbook that can scale reliably.
- Own commercial performance end-to-end. Understand what the pipeline is telling you and make fast, clear decisions when something needs to change.
Requirements
- Has grown a revenue function in a fast-moving environment
- Has real exposure to selling, not to carry a personal quota, but to shape how we sell as a company
- Structured thinking in complex, ambiguous environments
- Clear commercial judgement
- Excellent problem solving
- Speed & bias for action - you get things done
- A genuine appetite for ownership at a company entering a defining stage
Benefits
- Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
- Wellness: £1,000 annual budget for health, therapy or fitness
- Parental Leave: Enhanced maternity, adoption, paternity and partner leave
- Pension: 4% employer contribution with salary sacrifice options
- Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
- Work From Anywhere: Up to 6 weeks per year working from anywhere globally
- Birthday Leave: An additional day of leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategypipeline managementKPI establishmentforecastingoutbound salescommercial reportingworkflow definitionqualification standardsCRM managementrevenue generation
Soft Skills
structured thinkingcommercial judgementproblem solvingownershipspeedbias for actionrelationship buildingstrategic thinkingadaptabilitycollaboration