Odin

Founding Head of GTM – Commercial

Odin

full-time

Posted on:

Location Type: Hybrid

Location: LondonUnited Kingdom

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About the role

  • Strengthen our GTM foundations. Bring clarity to who we target, how we position the product, how we price and how we sequence outreach.
  • Shape how GTM functions work together. Align sales, growth, marketing, content and operations around a clear commercial motion.
  • Own the commercial engine. Define how pipeline is created, how deals move and how revenue is delivered.
  • Create clear workflows. Define how sequences run, how follow-up works, what good qualification looks like and how we stay responsive when someone engages.
  • Set and maintain funnel expectations. Establish KPIs across activity, conversion and pipeline quality, and act quickly when something isn’t working.
  • Build forecasting and pipeline discipline. Create a rhythm the business can trust, ensuring strong visibility and accountability across pipeline and CRM without owning the operational build.
  • Build and scale a repeatable outbound motion. Define who we’re reaching, how we show up and how we start the right conversations, turning targeted outreach into consistent, qualified pipeline.
  • Build strategic partnerships. Develop relationships across the ecosystem that create meaningful commercial opportunities and revenue.
  • Step into complex or high-stakes deals when senior presence or sharper commercial judgement is needed.
  • Set commercial standards. Raise the quality of how we sell, how opportunities are progressed and how decisions are made.
  • Partner with Product and Operations. Bring customer insight into roadmap decisions and work with founders and ops on pricing, forecasting and commercial reporting.
  • Support the US launch. Help turn what works here into a simple, repeatable playbook that can scale reliably.
  • Own commercial performance end-to-end. Understand what the pipeline is telling you and make fast, clear decisions when something needs to change.

Requirements

  • Has grown a revenue function in a fast-moving environment
  • Has real exposure to selling, not to carry a personal quota, but to shape how we sell as a company
  • Structured thinking in complex, ambiguous environments
  • Clear commercial judgement
  • Excellent problem solving
  • Speed & bias for action - you get things done
  • A genuine appetite for ownership at a company entering a defining stage
Benefits
  • Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
  • Wellness: £1,000 annual budget for health, therapy or fitness
  • Parental Leave: Enhanced maternity, adoption, paternity and partner leave
  • Pension: 4% employer contribution with salary sacrifice options
  • Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
  • Work From Anywhere: Up to 6 weeks per year working from anywhere globally
  • Birthday Leave: An additional day of leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategypipeline managementKPI establishmentforecastingoutbound salescommercial reportingworkflow definitionqualification standardsCRM managementrevenue generation
Soft Skills
structured thinkingcommercial judgementproblem solvingownershipspeedbias for actionrelationship buildingstrategic thinkingadaptabilitycollaboration