Ocuco Limited

Performance Marketing

• Campaign management
• Build and optimise Google Ads campaigns from initial brief through to launch and scale
• Manage budgets across multiple markets and currencies
• Execute keyword strategies aligned to commercial intent and client objectives
• Write and test high-performing ad copy
• Optimise Smart Bidding strategies (CPA / ROAS / value-based)
• Develop remarketing and audience targeting strategies
• Performance optimisation
• Improve conversion rates through landing page insight and testing
• Identify growth opportunities using Auction Insights and competitor positioning
• Monitor campaign pacing and performance against targets
• Identify and resolve performance issues efficiently
• Tracking & reporting
• Work within GA4 and Google Tag Manager to ensure accurate tracking
• Use call tracking and conversion attribution tools
• Build and maintain Looker Studio dashboards
• Translate performance data into actionable client insights
• Collaboration
• Work alongside SEO, content and web teams on integrated campaigns
• Contribute ideas to improve campaign structure and agency processes
• Support client strategy conversations with performance insights

PPC & Paid Media Analyst

Accounts Receivable

• Conduct collections outreach through calls, emails, text messages, and systematic follow-up
• Manage delinquent accounts and track payment commitments
• Monitor aged receivables and prioritise high-risk accounts
• Escalate unresolved accounts as appropriate
• Retrieve and process incoming mail
• Scan and route correspondence to the appropriate team members
• Enter and post payments received by mail
• Prepare and make bank deposits (e.g., WF, BOA, PNC as required)
• Support troubleshooting of payment application issues with the Finance team
• Verify payment accuracy and resolve discrepancies
• Manage collections activity in Kolleno
• Maintain accurate notes, statuses, and follow-up actions within internal systems
• Produce weekly collections reports
• Generate company-wide debtor and ageing reports
• Identify and flag trends, risks, or anomalies in receivables
• Coordinate with Finance and internal teams on account-related issues
• Respond to internal inquiries regarding payments and account balances

PPC & Paid Media Analyst

Accounts Receivable, Credit Control Assistant