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Head of Marketing
Ocuco LimitedHead of Marketing at Ocuco managing Product Marketing and Client Digital Marketing teams. Leading major international product launches and driving growth through innovative marketing strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
The ideal candidate must demonstrate strong leadership and strategic thinking abilities to drive marketing initiatives and foster team development. Effective collaboration across departments and a focus on client satisfaction and growth are essential.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyLead GenerationProduct LaunchBrand PositioningDigital MarketingClient AcquisitionSaaS MarketingGrowth StrategyMarket AwarenessMessaging Development
Soft Skills
LeadershipCommunicationMentoringCollaborationRelationship BuildingClient SatisfactionTeam ManagementInspirationTrust BuildingOrganizational Skills
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA or Equivalent Advanced Degree
Industry Keywords
Cross-Functional TeamClient Digital MarketingProduct MarketingBrand MarketingSaaS EnvironmentGlobal Product LaunchIndustry EventsClient RetentionCohesive Marketing ActivityTarget Markets
About the role
Key responsibilities & impact- Lead, mentor, and inspire a cross-functional marketing team, split between product & brand marketing and client digital marketing
- Develop and execute a comprehensive marketing strategy promoting Ocuco’s products and company brand in alignment with overall business objectives
- Drive brand positioning and messaging, ensuring consistent communication across all channels
- Lead Acuitas 3 growth strategy, creating online and in-person initiatives to increase awareness, interest, and adoption across target markets
- Collaborate closely with the CEO, CRO, Sales, Product and Operations teams to ensure cohesive marketing activity planning and execution
- Oversee the Client Digital Marketing team to ensure high-quality service delivery, with a focus on client satisfaction, retention and growth
- Develop strategies and products to enhance client acquisition
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, or a related field
- An MBA or equivalent advanced degree is preferred
- 10+ years of experience in marketing, with at least 3 years focused on lead generation in a SaaS environment
- Demonstrated success in nurturing, managing, and growing marketing talent
- Proven experience in launching major products globally and driving growth through online and in-person strategies
- Ability to leverage industry events for brand building and lead generation
- Outstanding communication, leadership, and people skills
- Ability to build strong, trust-based relationships across all levels of the organisation and with clients
Benefits
Comp & perks- Ocuco is committed to building a diverse and inclusive team
- Professional development opportunities