Octopus Energy

Director of Marketing

Octopus Energy

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Define and own the overall marketing vision and strategy aligned to company growth goals
  • Lead, and develop a high-performing, multidisciplinary marketing team
  • Act as a key member of the SLT leadership team, contributing to company-wide strategy and decision-making
  • Drive demand generation, customer acquisition, and revenue growth across B2C (consumer leasing) and B2E (employer-led schemes such as salary sacrifice) channels.
  • Own and optimise the full growth funnel: acquisition, activation, conversion, retention, and lifetime value, with a strong bias toward experimentation and continuous improvement.
  • Partner closely with Sales and Partnerships to improve lead quality and messaging, win rates, and go-to-market effectiveness
  • Expand our collaboration with OEMs, improving our positioning and pitch.
  • Clarify and evolve Octopus Electric Vehicles’ brand positioning, messaging, and narrative across consumer and employer audiences, ensuring clear differentiation as EV leaders within the Octopus Energy Group landscape.
  • Establish Octopus EV as a distinctive, trusted brand that stands out in a competitive and rapidly evolving EV market. Experimenting with creative, out of the box ways of doing so.
  • Ensure brand consistency across all touchpoints, from digital to partnerships to customer experience
  • Own product and proposition messaging for consumers and employers, translating complex EV, finance, and energy propositions into simple, compelling value stories.
  • Lead launches of new products, services, and propositions
  • Translate customer insight into compelling value propositions and sales enablement
  • Support initial set up and scaling in new geographies
  • Deliver or establish clear growth metrics, dashboards, and accountability across acquisition, CAC, conversion, and LTV, with clear links to revenue impact.
  • Manage marketing budgets with a strong focus on ROI
  • Build scalable marketing processes and tooling

Requirements

  • Experience as a Director of Marketing in a high-growth scale-up or challenger brand
  • Proven track record of driving measurable commercial growth, ideally in consumer-facing, subscription, marketplace, or fintech/energy-adjacent businesses.
  • Strong experience in brand strategy, including positioning and messaging.
  • Proven track record of building a differentiated brand story and enabling teams to translate that into compelling customer facing language
  • Strong understanding of digital, performance, lifecycle, and customer-led marketing, including paid acquisition, conversion rate optimisation, and retention.
  • Strategic thinker with the ability to execute at pace
  • Comfortable operating with ambiguity and evolving priorities
  • Highly commercial, data-literate, and outcome-focused
  • Excellent stakeholder management skills, including working closely with founders/CEOs
  • Customer-obsessed and insight-led
  • Low-ego, collaborative, and hands-on
  • Excited by the energy transition and the role EVs play in it
  • Willing to challenge the status quo and be challenged in return
Benefits
  • A rare opportunity to shape the marketing function and brand at a pivotal stage of growth
  • Direct impact on accelerating the transition to electric vehicles
  • The backing, ambition, and culture of the Octopus Energy Group
  • Competitive salary, bonus, and benefits package
  • Octopus Electric Vehicles won the Sunday Times best company to work for in 2024
  • Dog friendly company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcustomer acquisitionrevenue growthgrowth funnel optimizationbrand strategydigital marketingperformance marketingconversion rate optimizationretention marketingmarketing budget management
Soft Skills
leadershipstrategic thinkingstakeholder managementcollaborationcustomer obsessiondata literacyoutcome focusadaptabilitycreativityhands-on approach