Octopus Energy

Social Media Content Creator

Octopus Energy

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Create stuff: join our small but mighty content team to create scroll-stopping video and written social posts - think memes, campaign launches, easy to understand explainers. We don’t rely on external agencies and long-winded strategy decks, it’s on you to come up with ideas based on customer insight and make them happen.
  • Listen and lurk: use social listening tools to predict wider trends, better understand our customers, our competition, the wider EV industry and climate. Supported by our customer care team, look for reactive opportunities to build engagement with Octopus EV.
  • Measure impact: you’ll look at the data to help us test, learn and meaningfully improve our content performance.
  • Keep the wheels turning: you’ll be responsible for getting our content from idea to feed. We don’t do long-term scheduling and content calendars. Instead with your finger firmly on the pulse you’ll prioritise our output week-to-week to keep it timely, fresh and impactful.
  • Think bigger: create social-first content that can also be edited for other purposes e.g. in emails, shared by our sales teams
  • Know our audiences in and out - and what excites them. Your focus will be on drivers - potential EV leasing customers, but you’ll also need to create content for people who can get their car through their employer (via salary sacrifice), and at times the decision makers in businesses who could join our salary sacrifice scheme.

Requirements

  • At least three years’ work experience in social media and content
  • Experience with content creation across Instagram, TikTok, Youtube
  • Video production and editing skills
  • Social listening experience (we use Brandwatch)
  • Content performance analysis and reporting – you know in your bones what makes great social content, but you know how to look at the data too, testing and learning constantly to make us better
  • You’re ‘chronically online’
  • You’re fascinated by the many facets of internet culture and personally use social media a lot
  • You have a deep understanding of people, how they think and how they engage with content and social media.
  • T-shaped development: you’re adaptable and happy to have a crack at everything
  • You’re genuinely passionate about making a big green dent in sustainability by convincing more people to drive electric.
  • Ability to ruthlessly prioritise and think critically - there’s always a lot going on and loads of cool things we could do.
  • You need to be able to decipher which tasks we should do
  • You have a strong understanding of how content, social media and brand-building in general drive growth in the long term - and can prove and communicate this clearly.
  • Set high standards for the content we put out.
  • You’ll have to toe the line on creating fun, quirky content that is compliant with FCA regulations.
Benefits
  • 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
  • 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub - Octopus Employee Benefits
  • 🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
  • 🐶 just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationvideo productionvideo editingsocial media analysiscontent performance analysisdata reportingsocial listeningcontent strategytrend predictionaudience engagement
Soft skills
adaptabilitycritical thinkingprioritizationcreativitypassion for sustainabilityunderstanding of internet culturecommunicationcustomer insightteam collaborationhigh standards