Obie Companies

Marketing

• Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity
• Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives
• Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance
• Support the development and execution of co-branded marketing initiatives with Agents and Partners
• Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products
• Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives
• Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral
• Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities
• Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers
• Support content development for product launches, including landing pages, resource hubs, and customer education materials
• Maintain brand voice and consistency across all external-facing communications
• Partner with Product, Engineering and Data, teams to bring marketing initiatives to life
• Support go-to-market efforts for new products and features, ensuring alignment across internal and external messaging
• Collaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioning
• Monitor and report on campaign performance, identifying insights and opportunities for optimization
• Support the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue)
• Use data to inform content strategy, campaign improvements, and audience targeting
• Leverage AI-powered tools and automation to analyze campaign performance, identify optimization opportunities and enhance targeting, personalization, and content effectiveness

Senior Marketing Specialist

QA Engineer

• Be responsible for collaborating with leaders and stakeholders across the company to understand the business, product and system requirements.
• Thoroughly test software to ensure proper operation and freedom from defects utilizing knowledge of application architecture
• Maintain documentation of test results, assist in debugging and communicate to business stakeholders
• Utilize necessary analytical skills to develop and maintain knowledge of in-house/vendor systems, formulas, rate specifications, manual rules, and state filing information to identify unusual, inconsistent or error conditions
• Maintain a test repository and/or performance test results; identify and resolve problems in areas of test development/management; devise improvements to current procedures and develop models of possible future configurations
• Provide detailed, insightful, constructive, and actionable feedback based on testing outcomes; produce reporting and documentation for all testing efforts, results, activities, data, logging and tracking
• Create visibility and deepen collaboration during development to ensure more reliable releases
• Enhance tools, processes, and frameworks to bring insurance products to market

Senior QA Analyst

Compliance

• Help manage the diligent effort operation and ensure its compliance with each respective state & insurance program
• Complete surplus lines filings; ensure they are compliant and on time
• Work with accounting to remit tax and fee payments to the state
• Assist in compliance needs as it pertains to the insurance operation including but not limited to monitoring, auditing, investigating, and updating policy lifecycle operations and procedures
• Maintain accurate compliance resources, by state, for underwriting, operations & insurance product
• Advise on ad-hoc compliance questions from different business units throughout the organization
• Provide input to operational projects as it pertains to by-state regulatory compliance
• Assist in overseeing Virtual Assistants from assignment creation to reviewing work

Senior Marketing Specialist

Senior QA Analyst

Surplus Lines Filing & Compliance Analyst