Oatly

Public Relations

• Input into and execute Oatly’s North American Public Relations strategy, to promote overall strategic priorities across business, consumer, and industry media
• Help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders
• Build, maintain, and strengthen key reporter relationships
• Directly engage with media and external partners on behalf of the brand
• Secure strategic press coverage across print, digital, and broadcast media, including features and product placement
• Manage day-to-day relationships with PR agencies, influencer agencies, and other external support
• Collaborate and coordinate work with public relations colleagues globally
• Act as the go-to comms partner for North American nutrition and sustainability directors
• Lead Oatly’s mission-based storytelling in North America
• Provide PR support for new account launches, partnerships, or other announcements
• Assist in crisis comms scenarios
• Identify and oversee the creation/submission of applications for relevant industry recognitions and awards
• Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders

Manager, Public Relations