Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows.
Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value.
Drive ongoing competitive analysis across direct and adjacent players.
Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle.
Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas.
Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback.
Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

Requirements

3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
Deep proficiency with AI tools for research, content, and workflows.
Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions.
Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
Expertise in market research, customer insights, and performance analytics to inform strategy.
Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
Ability to work across departments and influence senior stakeholders to align on strategy and execution.
Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Benefits

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingB2B SaaSAI toolsgo-to-market strategiesAPIsmarket researchcustomer insightsperformance analyticscustomer lifecycle managementcompetitive analysis

Soft Skills

written communicationverbal communicationnarrative craftingcross-department collaborationinfluencing stakeholdersstrategic thinkingcustomer engagementteam collaborationanalytical skillsadaptability

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessMBA