Nutrafol

Senior Director, Media Strategy

Nutrafol

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $190,000 - $210,000 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
  • Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships.
  • Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives.
  • Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.
  • Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement.
  • Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact.
  • Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends.
  • Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
  • Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
  • Use research and measurement to continuously refine targeting, frequency, and channel allocation.
  • Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.
  • Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions.
  • Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings.
  • Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine.
  • Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact.
  • Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media.
  • Create an environment of innovation, rigor, and test-and-learn culture.
  • Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

Requirements

  • 12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets.
  • Experience working in an eCommerce/DTC company is required
  • Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships)
  • Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies
  • Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions
  • Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
  • Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
  • Leadership experience managing and developing high-performing teams across media strategy and analytics
  • Proven track record of marrying brand media with performance marketing to deliver measurable business results
  • Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
  • Experience working with multiple analytics and measurement (MMM and MTA) tools
  • Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL)
  • Proven cross functional collaboration and communication skills
Benefits
  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with employer match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance and benefit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media strategybrand marketinggrowth marketingupper-funnel media planningmid-funnel media planningincrementality testingquantitative analysisdata analysisstorytellingcommunication
Soft skills
leadershipinfluencingcross-functional collaborationteam developmentinnovationanalytical rigorstrategic thinkingproblem-solvingcreativitymentoring