NTT DATA, Inc.

Principal Product Marketing Specialist

NTT DATA, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Pune • India

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Job Level

Lead

About the role

  • Develop specific marketing plans and activities for products and/or product lines
  • Contribute to the value proposition and messaging strategy for products
  • Convert technical positioning of the product into key market messages
  • Articulate product propositions to clients and internal stakeholders
  • Support product-related market positioning programs and activities
  • Create client marketing/reference content such as datasheets and case studies
  • Work with internal teams to define and develop communication and training collateral
  • Define content for client collateral, sales tools, and marketing programs
  • Influence the development of go-to-market programs and campaigns
  • Track and monitor success of programs with metrics and scorecards
  • Conduct primary market research
  • Conduct marketing reviews to investigate the success of initiatives

Requirements

  • Bachelor’s degree in business, marketing, communication or relevant field
  • Extended experience in a product marketing role preferably in the high-tech industry
  • Extended experience in launching new high-tech products and communicating benefits
  • Extended demonstrated experience managing complex projects and executing on marketing
  • Extended experience working with ICT solutions
  • Extended project Management experience
  • Extended experience in software or technology B2B product marketing
  • Extended experience launching new technology products or solutions
  • Extended experience in conducting market analysis, developing market messaging, and communicating benefits
Benefits
  • Embraces diversity and inclusion
  • Opportunities for growth and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket analysisgo-to-market strategyproject managementmarketing communicationscontent creationdata analysismarket messagingB2B marketinglaunching new products
Soft Skills
communicationcollaborationinfluencingstrategic thinkingproject executionclient engagementstakeholder managementanalytical thinkingcreativityproblem-solving
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communication