NTT DATA, Inc.

Senior Principal Product Marketing Specialist

NTT DATA, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Pune • India

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Job Level

Senior

About the role

  • Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
  • Provides thought leadership content and whitepapers that supports the positioning of the product.
  • Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
  • Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.
  • Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
  • Analyzes the competitive landscape and identify the competitive differentiation of company product against competitor products.
  • Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
  • Creates client marketing/reference content such as datasheets, case studies, videos and references.
  • Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
  • Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
  • Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
  • Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
  • Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
  • Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics.

Requirements

  • Bachelor’s degree or equivalent in Business, Marketing, Communication or relevant field.
  • Significant experience in a product marketing role preferably in the high-tech industry.
  • Significant experience in launching new high-tech products and communicating benefits.
  • Significant demonstrated experience managing complex projects and executing on marketing.
  • Significant experience working with ICT solutions.
  • Significant project Management experience.
  • Significant experience in software or technology B2B product marketing.
  • Significant experience launching new technology products or solutions.
  • Significant experience in conducting market analysis, developing market messaging, and communicating benefits.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
product marketingmarket analysisproject managementgo-to-market strategyproduct positioningmessaging strategycompetitive analysiscontent creationlaunching new productsB2B marketing
Soft Skills
communicationcollaborationinfluencinganalytical thinkingleadershipcreativitystrategic thinkingclient engagementproblem-solvingadaptability