NSTXL (National Security Technology Accelerator)

Senior Marketing Operations Manager

NSTXL (National Security Technology Accelerator)

full-time

Posted on:

Location Type: Remote

Location: Alabama • California • United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Rebuild the HubSpot instance from the ground up - data architecture, lifecycle stages, segmentation, and integrations (CMS, Salesforce, Forms, event platforms, paid channels)
  • Build behavioral automation that goes well beyond email sequences - multi-branch workflows, webhook integrations, API-driven property updates, and custom-coded actions in production
  • Evaluate HubSpot's AI-native scoring versus a custom-built model for NSTXL's federal defense audience and implement the right approach
  • Assess whether HubSpot serves the member motion or whether a dedicated member/CS platform is the right call, and architect the integration between them
  • Audit and activate HubSpot's full Breeze layer - Content Agent, Breeze Assistant, Content Remix, Journey Automation, AI-Powered Email, Lookalike Lists, and Breeze Intelligence
  • Deploy Breeze Prospecting Agent and Data Agent to give BD automated account research and buying signal monitoring
  • Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows and automation
  • Build an AI content operations layer working with Creative and Demand Gen teams to implement content generation, remixing, and campaign asset workflows that multiply output without multiplying headcount
  • Build multi-touch attribution from scratch - UTM architecture, campaign tagging, source capture, and a reporting layer that connects marketing activity to pipeline
  • Own the executive dashboard and self-serve reporting for each marketing pillar - Creative, Demand Gen, and Program Marketing
  • Own data governance including deduplication, list hygiene, property naming, and lifecycle stage definitions
  • Build and maintain all marketing technology SOPs so every process is documented and not dependent on a single person
  • Manage vendor relationships for marketing technology including contracts, renewals, and performance reviews

Requirements

  • Bachelor's degree in business or related field
  • Minimum 8 years of B2B marketing operations experience with at least 3-4 years as the primary or sole ops owner at a growth-stage company
  • HubSpot expert at architecture level - has built or significantly rebuilt an instance
  • Marketing Hub, Sales Hub, and Data Hub certifications required or obtainable within 30 days of hire
  • Built automation beyond email sequences - behavioral workflows, webhooks, API integrations, or custom-coded actions in production
  • Built attribution reporting connected to pipeline and can explain the model and defend its assumptions
  • Salesforce CRM integration experience
  • Proficiency in a BI or analytics tool beyond native HubSpot reporting (Databox, Looker, Tableau, Google Data Studio, or equivalent)
  • Active practitioner of AI tools in a marketing operations context: Deployed AI-assisted workflows in production that save the team measurable time
  • Opinionated on which AI tools add real leverage versus noise, with specific production examples
Benefits
  • Health Insurance: Medical and dental – company pays 92% of premiums for individual coverage and for family coverage
  • Vision Insurance: Fully covered
  • Retirement Plans: 401(k) with employer match up to 4%
  • Paid Time Off: Paid sick and safe leave, paid floating holidays, and generous vacation
  • Other: Basic Life & AD&D policy company paid
  • Voluntary Life
  • Flexible & remote work structure
  • Wellness reimbursement plan & mental health support
  • Community sponsorships
  • Donation matching
  • Professional development allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data architecturelifecycle stagessegmentationintegrationsbehavioral automationmulti-branch workflowsAPI integrationsattribution reportingdata governanceautomation
Soft Skills
vendor managementprocess documentationteam collaborationanalytical thinkingproblem-solving
Certifications
HubSpot Marketing Hub certificationHubSpot Sales Hub certificationHubSpot Data Hub certification