Head of Marketing
NQC
full-time
Posted on:
Location Type: Hybrid
Location: Ancoats • United Kingdom
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Job Level
About the role
- Develop and execute a comprehensive demand generation strategy that aligns with overall business objectives and revenue targets.
- Identify and optimise key demand generation channels, including digital marketing, content marketing, email marketing, events, and partnerships.
- Implement and manage marketing automation platforms and CRM systems to capture strong, qualified leads and drive conversions to the sales pipeline.
- Work closely with the Head of Growth to ensure seamless lead handoff.
- Develop and manage the demand generation budget, ensuring efficient resource allocation and maximising ROI.
- Create and manage content to support demand generation efforts, such as webinars, blog posts, and social media content.
- Create and manage immersive brand experiences that enhance customer sentiment across all touchpoints, including digital, physical, and experiential.
- Define and track key performance indicators (KPIs) for both brand experience and demand generation initiatives.
- *Any other ad-hoc duties as assigned*.
Requirements
- Proven industry experience in a SaaS demand generation role, with a track record of driving revenue growth and brand experience.
- Strong understanding of marketing automation tools such as CRM systems (HubSpot), measuring campaign performances and identifying areas to improve.
- Proven ability to develop and execute comprehensive demand generation strategies aligned with business objectives and revenue targets.
- Demonstrable experience in identifying and optimising key demand generation channels (digital marketing, content marketing, email, events, partnerships).
- Experience in developing and managing demand generation budgets, with a focus on efficient resource allocation and ROI maximisation.
- Previous experience in creating and managing engaging content across multiple platforms, such as webinars, campaigns, and social media posts.
- Experience in generating regular reports and dashboards to communicate insights to key stakeholders.
- Previous experience in line management and recruitment duties for small to medium sized marketing teams.
- Is consistently motivated, committed and able to perform duties in all situations.
- Communicates and receives ideas, views and information to achieve understanding.
- Champions NQC’s values and consistently acts in a principled, open and conscientious manner, challenging unacceptable behaviour.
- Plans and prioritises activities and resources to maximise performance and minimise errors.
- Thinks creatively and embraces opportunities for change.
- Works collaboratively with cross-functional teams and acts as a team player while supporting colleagues.
Benefits
- Competitive salary package
- Hybrid working policy
- Private pension scheme
- 25 days holiday (Increasing with service) + bank holidays
- Enhanced Maternity and Paternity Leave
- Health Cash Plan
- Learning & Development through Udemy platform
- 24/7 Access to a Virtual GP
- Life Assurance (4 x Salary after 6 months)
- *YuLife*: Employee discounts and wellbeing platform
- Regular company socials & events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generation strategydigital marketingcontent marketingemail marketingmarketing automationCRM systemsbudget managementkey performance indicators (KPIs)report generationline management
Soft Skills
communicationcollaborationcreativitymotivationcommitmentplanningprioritizationteam playerprincipled behavioradaptability