Novo Nordisk

Marketing Automation Manager

Novo Nordisk

full-time

Posted on:

Location Type: Office

Location: Bangalore • India

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Job Level

SeniorLead

Tech Stack

CloudSQL

About the role

  • Own and manage the delivery of day-to-day campaign operation tasks thereby ensuring best in class omnichannel campaign execution and efficient operations for a great affiliate and customer experience across selected markets.
  • Play an SME role on SFMC along with strong project and stakeholder management experience that have resulted in successful implementations across multiple channels like email, WhatsApp and SMS.
  • Handle end to end process of managing the requests in the queue and ensuring a timely delivery.
  • Day to day execution of multichannel campaigns.
  • Evolve multichannel campaign operations in close collaboration with the line manager.
  • Drive adoption of newer channels like WhatsApp and SMS alongside email for execution of omnichannel journeys.
  • Contributor to deliver on Multichannel Execution Service KPI’s.

Requirements

  • Bachelor’s/ Master’s Degree preferably in Computer Engineering/IT.
  • 8+ years of experience with digital marketing is a requirement inclusive digital campaign management and analysis, marketing automation and building platform integrations and APIs.
  • 5+ years of experience using Salesforce Marketing Cloud.
  • Knowledge of HTML/CSS/Amp script/SQL for Salesforce Marketing Cloud.
  • Excellent communication skills and a desire to improve processes.
  • Proficiency in pharma (digital) marketing.
  • Deep knowledge of -and experience with Salesforce CRM and Salesforce Marketing Cloud.
  • Experience with OCE-Marketing and OCE-Sales (IQVIA solution) is a plus but not mandatory.
  • Experience activating newer channels like WhatsApp and SMS within journeys in SFMC would be a plus.
  • Relevant certifications on Salesforce Marketing Cloud would be a plus.
  • Strong analytical and problem-solving skills.
  • Highly trustworthy and excellent at building cross-functional collaboration.
  • Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations.
  • Proven analytical and problem-solving skills.
Benefits
  • Competitive salary
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdigital campaign managementmarketing automationplatform integrationsAPIsSalesforce Marketing CloudHTMLCSSAmp scriptSQL
Soft Skills
communication skillsprocess improvementanalytical skillsproblem-solving skillstrustworthinesscross-functional collaborationability to work in fast-paced environmentresults-oriented mindset
Certifications
Salesforce Marketing Cloud certification