Novartis

Salesforce Marketing Cloud Engagement Platform Expert

Novartis

full-time

Posted on:

Origin:  • 🇲🇽 Mexico

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Job Level

Mid-LevelSenior

Tech Stack

CloudGoSQL

About the role

  • Serve as the principal technical specialist for Salesforce Marketing Cloud and Marketing Cloud Personalization within the Marketing Automation Lab.
  • Convert CX journey designs into scalable, automated Salesforce Marketing Cloud multi/cross channel journeys.
  • Create solution design documents (campaign blueprints) detailing campaign requirements for stakeholders.
  • Create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency.
  • Develop segmentation rules for converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting next best actions, and maximizing lifetime value.
  • Carry out performance analysis and record requirements for use case optimization.
  • Collaborate with Legal, Regulatory, and Privacy departments to ensure adherence to pharmaceutical marketing and data handling regulations.
  • Deliver training and create manuals for Customer Experience Planners and Marketing Strategists.

Requirements

  • 5+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Contact Builder, Automation Studio).
  • 2+ years of experience with Marketing Cloud Personalization (Interaction Studio) and/or Real- Time Personalization tools.
  • Proficient in AMPscript, SQL, JSON, and dynamic content scripting.
  • Solid understanding of Salesforce Data Cloud/CDP, event-based triggers, and data extensions.
  • Strong collaboration and communication skills; able to interface with cross-functional teams (data science, Martech, compliance, and brand teams).
  • Background in healthcare or regulated industries preferred.
  • Familiarity with consent and preference management practices.
  • Experience in foreign market.
  • Professional English proficiency.
  • Technical Skills: Salesforce Marketing Cloud Email Specialist; Salesforce Marketing Cloud Consultant; Salesforce Marketing Cloud Developer; Salesforce Personalization Accredited Professional.
  • This role is based in Mexico City; Novartis is unable to offer relocation support.