Social Media Manager – Instagram, Part-Time
Nory
part-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $20 - $40 per hour
About the role
- Develop and manage a structured Instagram content calendar.
- Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics).
- Maintain strong brand consistency and tone.
- Create engaging Reels that showcase camp projects and joyful moments.
- Edit short-form videos optimized for reach and retention.
- Capture both the emotional energy and the educational depth of our programs.
- Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about.
- Design simple, clean graphics when needed.
- Turn curriculum themes into compelling weekly narratives.
- Track engagement metrics and growth trends.
- Identify what content drives saves, shares, and inquiries.
- Adjust strategy continuously based on data.
Requirements
- Proven track record of managing and growing Instagram accounts, ideally within the parenting, education, or family-focused space.
- Strong portfolio showcasing expert-level video creation (specifically Reels/short-form editing), graphic design, and copywriting.
- Exceptional written communication with a personable, engaging storytelling style.
- Analytical mindset with the ability to interpret data and pivot strategies.
- An entrepreneurial builder who thrives in a fast-paced environment and doesn't take "no" for an answer.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Instagram content managementvideo creationshort-form editinggraphic designcopywritingdata analysisengagement metrics trackingcontent strategy adjustmentnarrative developmentReels production
Soft Skills
written communicationstorytellinganalytical mindsetentrepreneurial spiritadaptabilitycreativitycommunity engagementbrand consistencyempathyresilience