Northwoods

Account Manager

• Identify, recruit, and activate strategic channel partners across Human Services program areas to expand market reach and drive revenue growth
• Build, manage, and develop the referral partner base, ensuring strong performance and mutual value creation
• Design, execute, and continuously improve the partnership strategy, including referral, and technology partners, to support organizational objectives
• Develop and launch joint go-to-market initiatives and pipeline campaigns to generate qualified leads and accelerate deal flow
• Collaborate with partners on co-marketing, product demonstrations, and joint sales pursuits to maximize partner-influenced revenue
• Create and deliver partner enablement resources; lead partner business reviews, training sessions, and ongoing engagement
• Implement and scale a structured, tiered partnership program, evolving from a limited set of partners into a robust ecosystem
• Regularly assess partner performance, addressing underperformance, and recognizing top partners to maintain program excellence
• Build and sustain trusted relationships with partners, aligning their efforts with Northwoods’ strategic priorities
• Track and analyze partner participation in deals, measure program impact, and report on key performance metrics to drive accountability and continuous improvement
• Monitor and analyze industry trends, legislative changes, RFPs, and competitive activity; deliver actionable insights to inform product strategy and market positioning
• Represent Northwoods at industry events and partner forums to strengthen relationships, identify new partnership opportunities, and drive joint pipeline growth
• Align partner activities with organizational goals through close collaboration with Sales, Marketing, Product, and Delivery teams
• Drive lead generation and support the sales team in closing partner-influenced deals; track and report on partner-driven funnel metrics
• Leverage CRM systems to manage partner leads, campaigns, pipeline tracking, and forecasting
• Identify and develop outreach strategies for new target customer profiles aligned to Northwoods’ value proposition
• Collaborate with internal teams to develop solutions, structure pricing, and create compelling proposals, RFP responses, and sales contracts
• Collaborate with Revenue Operations to deliver insights on partnership pipeline health, conversion rates, and forecast accuracy

Director of Strategic Partnerships

Product Manager

• Own the platform strategy, roadmap, and delivery priorities for Traverse.
• Define and communicate a clear long-term platform vision.
• Translate customer, market, and business insights into prioritization, sequencing, and trade-offs.
• Lead the product experience aspects of the Traverse rebrand in partnership with Marketing and Commercial teams.
• Own the end-to-end Traverse product experience across workflows and modules.
• Drive consistency, clarity, and ease of use across the platform.
• Identify opportunities to simplify, modernize, and scale the product using data and feedback.
• Partner with Engineering and Design to ensure solutions align with platform strategy.
• Serve as a customer-facing product leader with deep understanding of user workflows and pain points.
• Lead discovery through interviews, observation, and continuous feedback loops.
• Stay current on market trends and regulatory environments impacting enterprise platforms.
• Lead roadmap planning, prioritization, and communication for Traverse, ensuring alignment between long-term vision and near-term delivery.
• Partner with Engineering to balance scope, quality, timelines, and technical sustainability.
• Define success metrics and track platform performance, adoption, and customer satisfaction over time.
• Make data-informed recommendations to evolve Traverse based on outcomes, constraints, and emerging opportunities.
• Incorporate AI initiatives into the Traverse roadmap, balancing experimentation with delivery of production-grade capabilities.
• Define success metrics for AI features, including adoption, efficiency gains, quality improvements, and user trust.
• Evaluate build-versus-buy decisions and partnerships related to AI capabilities.
• Drive alignment across Product, Engineering, Design, Marketing, Sales, Customer Success, and Delivery.
• Communicate priorities, trade-offs, and decisions clearly to executives and stakeholders.
• Provide input on positioning, packaging, pricing, and partnerships.
• Contribute to strong product management standards and culture.

Director of Strategic Partnerships

Lead Product Manager