Northern Trust

Intermediate SEO Strategist – Contractor

Northern Trust

contract

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

SQLWordPress

About the role

  • Implement on-page, technical, and off-page SEO recommendations to improve rankings, traffic, and conversions
  • Execute keyword research and mapping tasks aligned to client goals and strategic direction
  • Write and publish high-quality, SEO-optimized content including blog posts, landing pages, product descriptions, and website copy
  • Execute metadata updates, internal linking changes, alt text optimization, and other on-page tasks
  • Perform competitor and backlink analysis to support broader SEO initiatives
  • Maintain keyword tracking, rank monitoring, and optimization checklists
  • Execute technical SEO recommendations and audits (crawlability, indexing, Core Web Vitals, schema)
  • Identify and resolve crawlability, indexation, and site structure issues
  • Implement schema markup and structured data
  • Optimize page speed and Core Web Vitals
  • Coordinate with development teams to ensure technical fixes are implemented correctly and on time
  • Support site migrations and platform transitions
  • Maintain optimization checklists and document findings
  • Track, measure, and report on SEO performance using Google Analytics, Google Search Console, SEMRush and other industry tools
  • Develop custom dashboards and reports that communicate impact to stakeholders
  • Present strategies, findings, and results to clients with confidence
  • Maintain documentation of experiments, changes, and outcomes to inform future work
  • Assist in shaping the narrative for client-facing performance recaps and QBRs

Requirements

  • 3–5 years of digital marketing experience, including 1–3 years of hands-on SEO execution
  • Post-secondary education in a relevant field (marketing, advertising, web development, computer science) or equivalent experience
  • Proficiency with SEO tools (e.g., Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog/DeepCrawl)
  • Working knowledge of HTML/CSS basics, common CMSs (e.g., WordPress, Shopify), and tag management
  • Demonstrated experience with multiple digital channels (analytics, email, CRO, or social) and how they integrate with SEO
  • Strong analytical and problem-solving skills; ability to turn data into clear recommendations
  • Effective communicator and collaborator with internal teams and clients
  • Google Analytics (GA4) certification preferred.
  • Experience with local SEO, structured data, and link-building programs
  • Familiarity with Looker Studio/Excel (or similar) for reporting automation; basic SQL a plus
  • Agency experience and comfort managing multiple client projects concurrently.
Benefits
  • Competitive rates
  • Flexible work to promote work-life integration
  • Remote-first or hybrid flexibility
  • Asynchronous work
  • Supportive Operations Team
  • 20 - 40 hours a week
  • Opportunity to collaborate with top industry talent!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOkeyword researchon-page SEOtechnical SEObacklink analysisschema markupHTMLCSSGoogle AnalyticsGA4
Soft Skills
analytical skillsproblem-solvingcommunicationcollaborationpresentation skills
Certifications
Google Analytics certification