Nooks

Product Marketing Manager

Nooks

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $190,000 - $230,000 per year

About the role

  • Develop and continuously sharpen Nooks' core messaging and positioning that are grounded in customer conversations, the competitive market, and our product's true differentiation
  • Build and validate messaging through direct customer calls with VP-level buyers; synthesize insights into frameworks the whole team can use
  • Ensure consistency across every customer-facing touchpoint: website, sales deck, outbound sequences, product announcements
  • Own product launches end-to-end. From defining the audience and go-to-market strategy to producing launch assets and enabling the field
  • Partner with Product and Engineering to understand what's being built and why it matters, then translate that into compelling market narratives
  • Develop launch assets including one-pagers, web-site landing pages, solution briefs, email campaigns, blog posts, and demo scripts
  • Build and maintain sales enablement materials: pitch decks, objection handling guides, competitive battlecards, and talk tracks
  • Run regular sessions with sales to align on messaging, gather frontline feedback, and iterate quickly
  • Be the person sales turns to when they need clarity, context, or a sharper story
  • Track competitors and translate their moves into actionable guidance for the team
  • Conduct win/loss analysis and customer interviews to identify where Nooks' story is resonating - and where it needs to evolve
  • Create content that establishes Nooks as a credible, forward-thinking voice in the AI sales category
  • Write for multiple formats and audiences: blog posts, LinkedIn content, webinar narratives, customer stories

Requirements

  • 4–8 years of product marketing experience at a B2B SaaS company, ideally with a technical product that ships products & features at a fast pace
  • You've owned launches from strategy and messaging to assets and enablement and can speak to what worked and what didn't
  • Exceptional writing skills: you can produce clean, compelling copy across formats without heavy editing
  • Technical curiosity: you learn how products work by using them, and you can explain complex capabilities simply and accurately
  • Customer empathy: you're comfortable running calls with VP-level buyers and you know how to turn a conversation into a positioning insight
  • A bias for action: you operate well in ambiguity, create your own structure, and ship rather than deliberate
  • Cross-functional instincts: you know how to work with product, sales, and engineering to get alignment without slowing everything down
  • You've worked at a company that moves fast - shipping product frequently, iterating on messaging quarterly, and treating PMM as a strategic function
  • Experience at an AI-native or AI-first B2B company, bonus points for familiarity with the sales engagement category
  • A portfolio of content samples or launch case studies you're proud of
  • Prior experience building a PMM function from early stages
Benefits
  • Offers Equity 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycontent creationlaunch managementcustomer interviewswin/loss analysissales enablementcopywritingcompetitive analysisB2B SaaS
Soft Skills
customer empathyexceptional writingtechnical curiositycross-functional collaborationbias for actionadaptabilitycommunicationstrategic thinkingfeedback synthesisstorytelling