
Digital Marketing Analyst
Noble People
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $70,000 - $90,000 per year
About the role
- Produce and assist with the construction of dashboards, regular campaign reporting, campaign wrap reports, bespoke analyses that help with media strategy and planning.
- Collaborate with strategy teams on audience discovery/insights, social listening, and other ad-hoc tasks to provide a lens into brand communications.
- Leverage the DIKW (data, information, knowledge, wisdom) framework to provide valuable strategic and analytic outputs into a well-organized, simplified, and consumable package (MS Excel, Apple Keynote, etc.)
- Identify and lead the implementation of data solutions required to enable the effective measurement, reporting, and optimization of media campaigns.
- Develop and maintain dashboards in Looker Studio and other visualization platforms, ensuring accuracy, usability, and performance.
- Utilize SQL (BigQuery or similar cloud data warehouses) to extract, validate, and analyze marketing performance data.
- Manage and optimize data aggregation and ETL workflows (e.g., Improvado, Supermetrics, or similar platforms) to ensure clean and reliable reporting inputs.
- Explore and adopt emerging analytics, automation, and AI-assisted tools to improve workflow efficiency, reporting scalability, and analytical output.
- Investigate data discrepancies and proactively trace issues to their source to maintain data integrity and reporting accuracy.
- Other duties as assigned.
Requirements
- Bachelor’s Degree in statistics, mathematics, or quantitative social sciences preferred
- Familiarity with digital analytics tools (Google Analytics, Adobe Analytics)
- Experience with ad tech reporting tools (Google Ads, Google Campaign Manager, Google DV360)
- Familiarity with data visualization software (Tableau, PowerBI, Looker Studio)
- Basic to intermediate SQL proficiency required; experience with BigQuery or similar cloud data warehouses preferred.
- Familiarity with data aggregation and ETL platforms (Improvado, Supermetrics, or similar) preferred.
- Experience developing and maintaining dashboards in Looker Studio required.
- Strong analytical curiosity and a demonstrated ability to validate, question, and reconcile data discrepancies.
- The ability to communicate complex topics in simple terms for non-technical audiences
- A desire to educate, being able to communicate complex analysis into simplified language for non-analytical audiences
- Excellent written, verbal, detail-orientation, and presentation skills
- A drive to continuously learn and the capacity to quickly absorb complex subject matters
- Ability to build strong relationships with client and agency team members
- Tolerance for ambiguity; creative problem-solving; a willingness to independently research and collaborate to find solutions when established approaches may not be known
Benefits
- Noble People offers a generous time-off package of 15 vacation days per year
- Safe & sick days
- Personal and Birthday PTO as well as Summer Fridays
- Mental Health & Wellness days
- Sabbatical Program if you are with the agency for 7 or more years.
- Comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
- Cell phone reimbursement
- Pre-tax commuter benefits
- Flexible Spending Account
- Daily snacks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLdata visualizationETLdata analysisdashboard developmentdata integritydata aggregationanalyticsreportingcampaign optimization
Soft Skills
analytical curiositycommunicationproblem-solvingrelationship buildingdetail orientationpresentation skillseducational abilityadaptabilitycollaborationindependent research