Noble People

Director

• At Noble People, this position is called a Product Lead.
• Leads a cross-functional media team, ensuring that our media recommendations reflect Bold Ideas supported by No-Bull rationale. Coached by discipline heads, empowered by specialists and supported by a dedicated team of planners, the Product Lead is the acting strategy and planning lead, and is responsible for integrating activation and measurement throughout our strategic process.
• This individual is a star player, leading by example and rallying the supporting team around a common goal and focus: To produce award-winning, bold, strategic media campaigns that drive measurable business impact. This requires hands-on strategy and media planning experience and a working knowledge of activation and advanced analytics. A Product Lead recognizes the marketing opportunity, thrives on creativity, is methodical in their allocations, is thoughtful in their phasing and is focused on measurable outcomes.
• Reports to the Head of Planning
• Partners directly with Client Leads, who secure resources and client relationships
• Is coached by discipline leads (Strategy, Creative, Analytics, Activation, etc.)
• Is responsible for "The Strategy” and “The Plan” on pitch and Client Assignments
• Leads by example and maintains a growth mindset, actively doing, learning and seeking feedback to further improve
• Encourages initiative and bold ideas, actively working with developing team members to root them in No-Bull, data-informed rationale
• Adopts and builds on agency standards and frameworks, continually improving our work and operations
• Prepares regular, weekly priorities for resourcing discussions
• Assesses supporting talent, helping craft development and growth plans for planning team members
• Teaches and empowers fellow team members to be productive contributors
• Sets a high bar for creativity, strategic rigor, and account management that inspires the team
• Surface the most critical insights from our strategy and analytics teams
• Facilitate ideation sessions to inform media and activations, translating research and data into actionable insights.
• Implement frameworks connecting objectives, goals, media benchmarks, and KPIs, ensuring a structured, measurable approach to success.
• Acting strategy lead on assigned account(s), responsible for the communications strategy presentation, including our articulation of the opportunity, target audience, JTBD(s) and supporting communications architecture.
• Acting planning lead on assigned account(s), responsible for the annual planning, channel plans, tactical plans and overall day-to-day orchestration.
• Accountable for the buy recommendation, go-to-market strategy, learning plan, measurement plan and reporting templates.
• Clearly identifies and communicates key media deliverables, dependencies and accountability across internal and external timelines
• Delivers “high-scoring” work that is Honest, Bold and Original through our internal review process, Table Tops.
• Produces work that delivers on client goals and gains industry recognition for its creativity and results.
• Serve as day-to-day media practitioner to clients, providing regular timely deliverables and communicating assumptions, expectations and deadlinesResponsible for timely, bullet-proof product delivery - from strategy, though  plan, activation and measurement
• Is accountable for flawless execution across financial operations and activation.
• Dependable contributor in new business efforts, helping to secure and expand client partnerships
• Strong presenter and communicator - can tell the story at the Executive and Tactical level
• Maintains thorough, up-to-date knowledge of client’s business (market share, business priorities, key competitor strategies, etc.), monitoring progress and accuracy of all communication plans, assignments and projects.
• Develops process, templates and standards for regular client deliverables
• Responsible for bulletproof delivery from strategy, plan and execution

Media Director