Noah Medical

Marketing

• Build and execute high impact go-to-market plans to drive product adoption and utilization
• Partnering with cross-functional team to develop strategies and value messaging (clinical, economic, operational and strategic), collateral, and programs with demonstrated ROI.
• Collaborate with clinical, product management and sales teams to create sales presentations, case studies, product demos, and sales collateral.
• Conduct market research and analysis to identify customer needs, preferences, and buying behaviors within target segments.
• Collaborate with sales and marketing teams to develop customer personas and segmentation criteria for effective targeting.
• Develop economic story along with designing, developing and maintaining an ROI calculator that enables stakeholders to evaluate the financial returns on investments in the Galaxy System and Lung Nodule Programs.
• Provide marketing support and resources to facilitate sales interactions and accelerate deal progression with economic stakeholders
• Lead Generation and Nurture:
• Drive lead generation initiatives through multi-channel marketing campaigns, including email marketing, digital advertising, and content marketing.
• Develop lead nurturing programs to engage prospects at various stages of the buying journey and accelerate the sales cycle.
• Implement lead scoring and qualification processes to prioritize leads for sales follow-up and conversion.
• Build Physician Advocacy through network development and education
• Build Regional KOL network to drive product advocacy through physician engagement activities (peer-to-peer interaction, hands on physician labs, case observations).
• Plan and host educational events to educate and engage target audiences on the clinical benefits and applications of our robotic imaging and biopsy technology.
• Develop educational content, presentations, and promotional materials in collaboration with subject matter experts and key stakeholders.
• Drive event registration and attendance through targeted email campaigns and digital marketing initiatives.
• Product Launches
• Lead planning and execution of new product launches for market introduction in collaboration with product management team.
• Develop and execute launch plans, managing timelines and aligning resources to meet key milestones.
• Develop KPIs to assess success of product launches.
• Key Account Sales Team Support:
• Collaborate closely with the key account sales team to understand customer needs, challenges, and opportunities.
• Provide marketing support and resources to facilitate sales interactions and accelerate deal progression.
• Serve as a liaison between the marketing and sales teams to ensure alignment on strategies, messaging, and goals.

Principal Marketing Manager - Downstream

Account Manager

• Achieve annual sales goals with key targets in an assigned territory.\n• Utilize the tools and training provided by Noah Medical to accelerate sales with key targets within the territory.\n• Develop clinical champions strongly aligned to the clinical value propositions of the Galaxy system.\n• Develop executive champions with strong alignment to the strategic and economic value propositions of the Galaxy system\n• Build and close the capital pipeline through consistent execution of the Noah Medical sales process.\n• Effectively drive market awareness and generate demand for the Galaxy System within assigned sales territory.\n• Manage and accelerate the complex hospital sales process from initial engagement through contract signature.\n• Facilitate the post-installation customer handoff to the clinical sales team.\n• Contribute to Noah Medical\'s culture of collaboration by developing, implementing and sharing best practices across the sales organization.\n• Collaborate with multiple internal stakeholders including but not limited to: Clinical Sales, Marketing, Product Management, Clinical Engineering, Contracting, Field Service\n• Develop and partner with KOLs to reinforce the Galaxy system clinical, economic and strategic value propositions.\n• Maintain up to date information for opportunities and accounts utilizing Salesforce CRM

Principal Marketing Manager - Downstream

Key Account Manager - North Florida / Georgia