Nitra

Product Marketing Manager

Nitra

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $110,000 - $145,000 per year

About the role

  • Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases
  • Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation
  • Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases
  • Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels
  • Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks
  • Enable sales teams with clear guidance on how to position products, communicate value, and handle objections
  • Own and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy
  • Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning
  • Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications
  • Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases
  • Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning
  • Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy
  • Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning

Requirements

  • 4–7+ years of experience in Product Marketing, preferably in B2B, SaaS, or technology-driven environments
  • Proven experience owning product messaging, positioning, and go-to-market execution
  • Exceptional written and verbal communication skills
  • Strong cross-functional collaboration and stakeholder management skills
  • Ability to operate with high ownership in fast-paced environments
  • Experience supporting multiple products or personas
  • Familiarity with sales-led or product-led GTM motions
  • Experience working closely with growth or demand generation teams
Benefits
  • Equity - Everyone at Nitra is an owner. When the company wins, you win.
  • Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
  • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product messagingproduct positioninggo-to-market strategysales enablementmarket researchcompetitive researchcopywritingnarrative developmentB2B marketingSaaS marketing
Soft Skills
written communicationverbal communicationcross-functional collaborationstakeholder managementownershipadaptabilityteam coordinationcustomer focusstrategic thinkingproblem-solving