
Director, Integrated Media
NinjaOne
full-time
Posted on:
Location Type: Hybrid
Location: California • Colorado • United States
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Salary
💰 $170,000 - $190,000 per year
Job Level
Tech Stack
About the role
- Set and own NinjaOne’s global integrated media strategy across paid social, programmatic, and offline media
- Own the integrated media budget, including forecasting, allocation, reallocation, and ROI optimization
- Make investment decisions based on performance data and business priorities
- Define audience strategies across regions, segments, and funnel stages
- Lead and manage a global media agency, holding them accountable for performance and outcomes
- Manage two individual contributors supporting media planning and paid social across North America and EMEA
- Brainstorm, pressure-test, and refine media tactics that align campaign goals with audience intent
- Plan and execute integrated media campaigns across North America, EMEA, APAC, and LATAM
- Partner closely with Product Marketing, Segment leaders, Campaigns, and Corporate Marketing to intake, plan, and prioritize campaigns, with the judgment to say no when needed
- Translate media performance into clear business outcomes, including pipeline contribution, efficiency, and growth impact, and communicate results to executive stakeholders
Requirements
- 10–12+ years of experience in integrated media, paid social, or programmatic marketing within B2B SaaS
- Proven experience setting media strategy, not just executing campaigns
- Ownership of seven-figure global media budgets with clear accountability and decision-making authority
- Strong understanding of audience strategy and how to activate audiences through paid media
- Ability to ideate, evaluate, and scale tactics that connect campaign objectives to execution and results
- Strong collaborator with experience working across Product Marketing, Campaigns, Brand, and Revenue Marketing
- Sound judgment around channel mix, ROI, tradeoffs, and investment prioritization
- Experience leading global agencies and managing multi-region media programs
- Ability to clearly communicate media impact to executive stakeholders using business, pipeline, and brand metrics
- Background in cybersecurity, IT, or related B2B technology markets
- Operates with adaptability and urgency in fast-paced, high-growth environments
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- unlimited PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated media strategypaid social marketingprogrammatic marketingmedia budget managementaudience strategymedia performance analysiscampaign planningROI optimizationmedia tactics developmentB2B SaaS marketing
Soft Skills
collaborationleadershipcommunicationjudgmentadaptabilityurgencystrategic thinkingdecision-makingcreativityaccountability