Director, Integrated Media
NinjaOne
full-time
Posted on:
Location Type: Hybrid
Location: California, Colorado, Connecticut, Florida, Illinois, Kansas, Maine, Massachusetts, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Virginia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $190,000 per year
Job Level
Lead
Tech Stack
Cyber Security
About the role
- Set and own NinjaOne’s global integrated media strategy across paid social, programmatic, and offline media
- Own the integrated media budget, including forecasting, allocation, reallocation, and ROI optimization
- Make investment decisions based on performance data and business priorities
- Define audience strategies across regions, segments, and funnel stages
- Lead and manage a global media agency, holding them accountable for performance and outcomes
- Manage two individual contributors supporting media planning and paid social across North America and EMEA
- Brainstorm, pressure-test, and refine media tactics that align campaign goals with audience intent
- Plan and execute integrated media campaigns across North America, EMEA, APAC, and LATAM
- Partner closely with Product Marketing, Segment leaders, Campaigns, and Corporate Marketing to intake, plan, and prioritize campaigns, with the judgment to say no when needed
- Translate media performance into clear business outcomes, including pipeline contribution, efficiency, and growth impact, and communicate results to executive stakeholders
Requirements
- 10–12+ years of experience in integrated media, paid social, or programmatic marketing within B2B SaaS
- Proven experience setting media strategy, not just executing campaigns
- Ownership of seven-figure global media budgets with clear accountability and decision-making authority
- Strong understanding of audience strategy and how to activate audiences through paid media
- Ability to ideate, evaluate, and scale tactics that connect campaign objectives to execution and results
- Strong collaborator with experience working across Product Marketing, Campaigns, Brand, and Revenue Marketing
- Sound judgment around channel mix, ROI, tradeoffs, and investment prioritization
- Experience leading global agencies and managing multi-region media programs
- Ability to clearly communicate media impact to executive stakeholders using business, pipeline, and brand metrics
- Background in cybersecurity, IT, or related B2B technology markets
- Operates with adaptability and urgency in fast-paced, high-growth environments
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- unlimited PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated media strategypaid social marketingprogrammatic marketingmedia budget managementaudience strategymedia performance analysiscampaign planningROI optimizationmedia tactics developmentB2B SaaS marketing
Soft skills
collaborationleadershipcommunicationjudgmentadaptabilityurgencystrategic thinkingdecision-makingcreativityaccountability