Director of Demand Gen
NimbleRx
full-time
Posted on:
Location Type: Hybrid
Location: Redwood City • California • United States
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Salary
💰 $220,000 - $260,000 per year
Job Level
About the role
- Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM
- Build and manage a predictable pipeline engine aligned to revenue goals
- Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion
- Lead campaign planning from concept through execution, optimization, and reporting
- Use data to continuously test, learn, and improve performance across the funnel
- Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI
- Collaborate with Product Marketing to translate value propositions into high-performing campaigns
- Manage and grow a high-performing demand gen team and agency partners
- Implement and optimize marketing automation and attribution models
- Stay ahead of industry trends and bring new ideas to the table
Requirements
- 15+ years of experience in B2B demand generation or growth marketing
- 10+ years of experience leading or managing teams
- Proven track record of driving pipeline and revenue in a high-growth environment
- Deep experience across events, partnerships, lifecycle, and account-based marketing
- Strong analytical mindset with comfort owning metrics and dashboards
- Hands-on leader who can both set strategy and execute
- Excellent communicator with the ability to influence cross-functional stakeholders
- Experience in healthcare or health IT is a plus
Benefits
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - 15 days of paid vacation in the first year, then increases to 20 days after one year
- 11 Paid Holidays
- Work out of our HQ in beautiful downtown Redwood City
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationpipeline managementcampaign planningmarketing automationattribution modelsdata analysisperformance optimizationaccount-based marketingrevenue growthmetrics ownership
Soft Skills
leadershipcommunicationinfluencingcollaborationstrategic thinkinganalytical mindsetteam managementcreativityproblem-solvingcross-functional collaboration