NimbleRx

Director

• Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM
• Build and manage a predictable pipeline engine aligned to revenue goals
• Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion
• Lead campaign planning from concept through execution, optimization, and reporting
• Use data to continuously test, learn, and improve performance across the funnel
• Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI
• Collaborate with Product Marketing to translate value propositions into high-performing campaigns
• Manage and grow a high-performing demand gen team and agency partners
• Implement and optimize marketing automation and attribution models
• Stay ahead of industry trends and bring new ideas to the table

Director of Demand Gen

Sales

• Own agency-sourced revenue for Nimble Ads across assigned holding companies and independent agencies
• Build and execute an agency partnership strategy that increases Nimble’s inclusion in annual planning cycles and in-flight optimizations
• Develop multi-threaded relationships across each agency, mapping key stakeholders across planning, activation, programmatic, analytics, strategy, and client leadership
• Lead senior-level agency conversations and present Nimble’s differentiated value as a patient activation media partner
• Drive deal execution end-to-end: proposal development, pricing, IO/MSA coordination, procurement navigation, and internal approvals
• Partner closely with Campaign Success, Product, and Analytics to ensure campaigns launch smoothly and deliver outcomes that earn repeat spend
• Collaborate with pharma-direct sales on account planning, stakeholder mapping, and brand-level growth opportunities
• Maintain strong pipeline discipline, forecasting accuracy, and CRM hygiene
• Represent Nimble at industry events and in executive-level agency meetings

Director of Demand Gen

VP, Patient Activation Media Sales – Nimble Ads