Senior Product Manager, Earn Core
Kraken Digital Asset Exchange
Product Manager, Ad Tech
Newsweek
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $130,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Google Cloud PlatformJavaScriptNext.jsPMPWordPress
About the role
- Own the end-to-end lifecycle of Newsweek’s advertising products, including display, video, native, and branded content experiences.
- Manage and optimize integrations across Google Ad Manager (in-house instance), Piano, Nativo, LiveIntent, Mux, and related ad tech tools.
- Collaborate with Ad Operations, Sales, Data, and Engineering teams to define and prioritize roadmap initiatives that increase RPM, ad yield, and programmatic efficiency.
- Oversee development and rollout of new ad formats, placements, and targeting capabilities across Newsweek.com, newsletters, and social media extensions.
- Partner with Ad Ops and Engineering to ensure ad delivery quality, reduce latency, and minimize discrepancies.
- Drive optimization of SSP connections, PMP and direct deals, header bidding, and cross-platform monetization (including Facebook Instant Articles, Apple News, and other social content channels).
- Support Sales in developing branded content and sponsorship integrations that align with editorial and revenue goals.
- Coordinate with Engineering to maintain and evolve the ad tech infrastructure within Newsweek’s WordPress VIP, Next.js, and GCP stack.
- Define and track KPIs such as viewability, fill rate, latency, CTR, and effective RPM across both on-site and distributed channels.
- Partner with the Data team to ensure accurate measurement and reporting across platforms and campaigns.
- Stay informed on emerging social media monetization models, ad APIs, and platform policies (e.g., Meta, X, TikTok, YouTube) to inform strategy and ensure compliance.
- Write clear, actionable user stories, acceptance criteria, and documentation for all ad tech features and integrations.
Requirements
- 3–5 years of product management experience in digital media, advertising technology, or marketing technology.
- Strong working knowledge of Google Ad Manager (GAM) and programmatic ecosystems (SSPs, header bidding, Open Bidding).
- Familiarity with Piano, Nativo, LiveIntent, and Mux or similar systems for audience, ad delivery, and video monetization.
- Experience with social media advertising platforms (e.g., Meta Ads Manager, X/Twitter Ads, TikTok for Business, YouTube Ads) and understanding of how distributed content monetizes.
- Proven ability to increase ad yield, viewability, and monetization efficiency through technical and strategic initiatives.
- Proficiency in analytics and performance tools such as GA4, Looker, or GAM reporting.
- Strong technical literacy—comfortable working with engineers to scope integrations and troubleshoot issues.
- Excellent communication and documentation skills; able to align non-technical stakeholders on technical priorities.
- Bachelor’s degree in computer science, engineering, business, or related field—or equivalent work experience.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementdigital mediaadvertising technologyprogrammatic ecosystemsad yield optimizationviewabilitymonetization efficiencyanalyticsperformance toolstechnical literacy
Soft skills
communicationdocumentationcollaborationstrategic thinkingproblem-solvingstakeholder alignmentteam managementprioritizationuser story writingacceptance criteria definition
Certifications
Bachelor’s degree in computer scienceBachelor’s degree in engineeringBachelor’s degree in business
