Newfold Digital

Vice President

• Oversee the development and execution of a comprehensive data strategy that drives insight into customer behavior, financial performance, marketing effectiveness, and product usage
• Lead and grow a high-performing analytics and data science team to support strategic decision-making across the business
• Develop and own models and dashboards to track and optimize LTV:CAC ratio, MRR, bookings, billings, churn, and GAAP revenue
• Conduct in-depth customer segmentation to identify high-value cohorts and inform personalized marketing and retention strategies
• Analyze price sensitivity and elasticity to optimize subscription pricing across products, customer types, and geographies
• Partner with marketing to evaluate campaign effectiveness and improve customer acquisition targeting and ROI
• Collaborate with product teams to understand user behavior and engagement via website analytics, conversion funnels, and feature usage data
• Deliver insights that improve customer retention, upsell/cross-sell, and product development
• Establish strong data governance and ensure accuracy, consistency, and accessibility of data across the organization
• Present key findings and recommendations to executive leadership and board stakeholders

Vice President, Analytics

DevOps Engineer

• Manage and troubleshoot Linux-based systems, system services, performance tuning, backups and recovery
• Configure and manage web servers (Apache/Nginx), virtual hosts and SSL
• Manage cloud-based and on-premises infrastructure (compute, storage, networking) and IAM
• Provision and manage infrastructure using Terraform and Git-aligned best practices
• Automate configuration with Ansible/Puppet and maintain CI/CD pipelines using Jenkins/GitHub Actions/GitLab CI
• Containerize applications with Docker and support Kubernetes deployments
• Implement and maintain monitoring, logging and alerting with Prometheus, Grafana and ELK/Loki
• Write and maintain Bash and Python automation scripts and internal tools
• Participate in on-call rotation, incident investigation, resolution and post-incident reviews
• Apply security best practices and system hardening for Linux and cloud environments
• Collaborate with developers and senior engineers to implement scalable, secure, and reliable infrastructure

Senior DevOps Engineer

Marketing

• Lead & Inspire: Manage and mentor a team of Product Marketers and Lifecycle Marketers, creating frameworks and playbooks that scale.
• Segmentation & Personalization: Partner with Analytics to refine customer segmentation using 1st- and 3rd-party data, enabling targeted messaging by customer type (hobbyists, small businesses, larger organizations).
• Pricing & Offers: Collaborate with Finance, Product and eComm teams to test and refine offer strategies that maximize ROI across acquisition, cross-sell and renewal.
• GTM Strategy: Go to Market Strategy - Define positioning, value proposition, messaging frameworks, launch sequencing, channel mix and naming conventions to ensure features and benefits deliver maximize value for customers and prospects.
• Lifecycle Ownership: Oversee omni-channel lifecycle journeys (email, push, in-product, web, social, phone) to deepen customer relationships and feature utilization.
• Spans end to end onboarding, engagement, upsell and retention.
• Cross-Functional Leadership: Partner closely with Acquisition, eCommerce/Web, Analytics and Product Management to ensure collective output delivers measurable impact and efficiently generates incremental revenue.
• Revenue Impact: Own a holistic view of cross-sell revenue and its contribution to long-term business growth, while analyzing the detailed mechanics of attachment rates, adoption drivers, and renewal performance.
• Translation insights: Translate insights into actionable levers that increase incremental revenue, strengthen customer relationships, and extend lifetime value.
• Measurement: Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS, and lifetime value.

Director, Product & Customer Lifecycle Marketing

Technical Project Manager

• Manages and provides leadership for the delivery of highly complex projects, including those involving AI and machine learning technologies
• Able to manage multiple large to medium size projects simultaneously
• As part of the IT PMO Team, you will play a key role in providing support, guidance and input on the project management processes, standards, deliverables and operational cadence necessary to ensure consistent project execution
• Identify project management coordination process gaps or areas for improvement and implement solutions, particularly in the context of AI-driven projects
• Work with the project teams to develop the scope, schedule, and conditions of satisfaction for a project, while scheduling resources, monitoring task completion, serving as the day-to-day point of contact for business stakeholders
• Provide leadership to both the IT and business organizations to ensure that the appropriate processes are followed, and deliverables produced
• Provide guidance to project teams on risk mitigation . This includes identification of risks and impacts , communication to the stakeholders on the tradeoffs to drive quick decisions to keep the project moving forward.
• Manage stakeholder expectations to ensure the project delivers the agreed upon scope within its budget and time constraints, and stakeholders are informed of progress and issues
• May directly oversee employees assigned to manage specific projects that have a distinct beginning and end and play a role coaching and mentoring team members
• Ensure all stakeholders are informed of progress and issues
• Manage project scope and deliverables through change management process to ensure customer expectations are met

Vice President, Analytics

Senior DevOps Engineer

Director, Product & Customer Lifecycle Marketing

Sr IT Project Manager